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Ayrton Senna, McLaren MP4/6 Honda
Prime
Special feature

The Senna legacy aiding those who need it the most

The Senna Institute continues to play a vital role in helping disadvantaged youngsters in Brazil, as Ayrton’s niece Bianca explains

Ayrton Senna meant a lot of things to a lot of people around the world. In his home country, Brazil, he stood as a symbol of potential. However great the challenges, he showed that it is possible to overcome them and to succeed.

Shortly before he died in 1994, Senna and his sister Viviane sketched out the idea of creating a foundation to give something back to Brazil through education. He had launched his iconic Senna ‘S’-branded merchandise, and often wore one of his T-shirts at the racetrack. The cartoon character ‘Senninha’ (‘little Senna’), based on a child who overcomes challenges, was already popular in Brazil before his death. The revenues from these, plus public donations, would fund the charitable activities.

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