Senna Experience opens on October 16th

The mega exhibition with technology and interactive attractions shows Ayrton Senna's path In the F1 rhythm, October brings exciting news for Ayrton Senna's enthusiasts. On Saturday 16th the mega exhibition Senna Experience will officially open...

The mega exhibition with technology and interactive attractions shows Ayrton Senna's path

In the F1 rhythm, October brings exciting news for Ayrton Senna's enthusiasts. On Saturday 16th the mega exhibition Senna Experience will officially open to the public, an interactive and high tech show, where the visitors will be able to recall the life, the legacy and values of the three-times F1 worldwide champion, pleasing them with unforgettable moments.

With a forecast duration of three months, the exhibition happens in São Paulo, at Shopping Eldorado. Counting on electronic and digital state-of-the-art resources, the visitors will interact with equipments which will allow them to experiment similar sensations felt by Ayrton Senna on the racecourse. The exhibition will be divided in 15 spaces, named after Senna's values, among them willpower, strength, determination and excellence.

In the follow weekend is time of F1 Brazil' Grand Prix. During the last race of the season, Ayrton Senna will receive a homage when Lotus-Renault JPS-1986, used by him at 86's season, will ride again at Interlagos racecourse. The car will be conducted by Bruno Senna, Ayrton's nephew, by Bernie Ecclestone - F1' main in charge - suggestion.

In April, during San Marino Grand Prix in Imola, the same car was driven by Gerhard Berger. After the event in Interlagos, the famous black Lotus will park at Shopping Eldorado exhibition, where it will be shown to the public.

Senna Experience Exhibition

Three rooms promises to be the blockbusters of the show. At Superação Room (superation) the enthusiasts will feel the overtaking emotions among the cars that Senna drove, from kart to F1, through a 3D movie. The racetrack designed by graphic computers reproduces parts of the most defying F1 racecourses all over the world where Senna raced.

At Determinação Room (Determination), the public will get the perspective and sensations of a F1 pilot inside a cockpit emulated by audiovisual effects. Wearing a helmet, the "pilot" will feel the adrenaline of being in a racecourse at 300 km per hour, "riding" in two important racecourses to Ayrton Senna: Interlagos e Monaco. In a third space, Ousadia Room (Audacious), the visitor will feel inside a F1 car in Interlagos with a help of a simulator and a 180º screen.

Last but not least, the 1990 McLaren Honda MP4-5B and the 1987 Lotus Honda 99T will be on display allowing the visitors the unique chance of being so close of the F1 cars that were actually driven by Ayrton Senna.

All the exhibition assembly was made in very eclectic way, reaching out the most different publics: from F1 enthusiasts, youngsters whom loves technology, to the ones which likes or wants to know more about the life and the legacy left by Ayrton Senna.

The Senna Experience is an Instituto Ayrton Senna initiative implemented by Sight Momentum and sponsored by Credicard, Goodyear, Petrobras, TAM, Telefonica, Eletropaulo, Mapfre, Renault, SEST SENAT, Springer Carrier, Compuware, Shopping Eldorado and support of De Nadai, Gafisa, Golden Cross, Motorola and TAM Viagens.

Ayrton Senna do Brasil/Senna No Limits Project

During 2004, the Ayrton Senna Foundation is celebrating the life of a Brazilian icon -- Ayrton Senna. Throughout the year, several events will pay tribute to the driver, both in Brazil and abroad. The activities are part of the Ano Ayrton Senna do Brasil (The Brazilian Ayrton Senna's Year) and Ayrton Senna no Limits projects, which reaffirm Senna's ideals, such as determination, motivation, persistence, patriotism, excellence, optimism, and the endless quest for perfection.


*Exhibition Ayrton Senna No Limits in Nagoya, Japan.
*Opening of Exhibition Ayrton Senna Experience in São Paulo, Brazil. Three months of duration.
*Homage to Ayrton Senna during Brazil Formula 1 Grand Prix


*In the month of the 10th anniversary of Instituto Ayrton Senna, childrens, teenagers and teachers of partners' projects and instituto's programs will promote events to celebrate Ayrton Senna do Brasil Year.


*In December, 5th, the first edition of Ayrton Senna Racing Day, an alternation marathon in homage to Ayrton, at Interlagos racecourse, in São Paulo, that shall gather more than five thousand athletes in this great event.

May 2005

*Opening of Parque das Esculturas Ayrton Senna (Ayrton Senna' Sculptures Park), exhibition with renamed plastic artists works, inspired in Ayrton Senna' values. Their works will be exhibit in a place to be defined that will become a tourist point in São Paulo city.

The Brazilian Ayrton Senna and Ayrton Senna No Limits are being possible by means of partnerships with private and government organizations from Brazil and abroad.


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About this article
Series Formula 1
Drivers Ayrton Senna , Bruno Senna , Bernie Ecclestone
Teams McLaren