The Mild Seven Renault F1 Team is delighted to announce a long-term partnership with Tridion, the European leader in content management. The Mild Seven Renault F1 Team is delighted to announce a long-term partnership with Tridion, the European...
The Mild Seven Renault F1 Team is delighted to announce a long-term partnership with Tridion, the European leader in content management.
The Mild Seven Renault F1 Team is delighted to announce a long-term partnership with Tridion, the European leader in the domain of Internet and intranet content management. Under the terms of the agreement, Tridion will become the team's 'Official Internet Partner', a new position created to reflect Renault's desire to place new media at the centre of its Formula 1 communications activities.
The Renault F1 Team's vision of twenty-first century communications has placed the Internet at the heart of its strategy. The rapidity and versatility of new media function in perfect harmony with the complexity, diversity and fast pace of modern Formula 1.
Thus, in an era when Formula 1 is reproached for distancing itself from its fans, Renault has made its official Web site, www.renaultf1.com, a key tool in keeping in touch with its supporters and the public at large, posting daily the latest news and views of the team, managing the interaction of fan club members and innovating through the broadcast of live telemetry and strategy modules throughout the race weekends.
Tridion, has been a key tool in the success of RenaultF1.com. Since Renault's return to Formula 1 in 2002, www.renaultf1.com has grown to be the second most-popular team site in Formula 1, and is available in five different languages. The site now receives nearly one million visits per month, and traffic has doubled in the past twelve months.
Tridion enables the site to be updated instantly and remotely from each race and test location, as well as enabling rapid multi-language syndication through its Blueprint functionality. Furthermore, the file management capability of Tridion means rich media Flash content can be updated regularly, at minimal cost.
"Tridion is a central pillar of our internet strategy," comments Renault F1 Team Head of Communications Jean-François Caubet. "Formula 1 demands versatile content management solutions that allow the team to distribute news to the public and key media outlets quickly and reliably. Tridion has allowed the team to communicate rapidly with our audience, while also enabling the seamless integration of innovative projects such as our live telemetry broadcasts."
"The versatility of the Tridion tools at our disposal has allowed us to transform the significant potential of multimedia communications into a market-leading shop-window for the team and the Renault Group."
"We are delighted to be an integral part of the Renault F1 Team's communciations strategy," says Christian Raza, managing director Tridion France, "We both have similar objectives to achieve high performance and quality for our products."