It's In The Jeans!
Red Bull Racing is set to maintain the style that helped it achieve two world championships, with today's announcement that Pepe Jeans will continue as the team's official team clothing partner, with an extended and increased deal for 2011.
Pepe Jeans, which has over 200 stores worldwide, will have a greater presence with the team during the coming season, with enhanced visibility on the new RB7, as well as on the driver's helmets and team clothing. It is the second year that the clothing brand will partner Red Bull Racing, as it seeks to help the team stay ahead of the pack in style, as well as on track.
Christian Horner, Red Bull Racing Team Principal said: "We're delighted to continue and extend our relationship with Pepe Jeans; the company's youthful and forward-looking philosophy fits perfectly with Red Bull Racing's. Pepe Jean has a long history in Formula One and we're pleased that they will once again take their place among our select group of premium Team Partners."
-source: red bull