Red Bull extends TAG Heuer naming partnership

Red Bull Racing has extended its naming partnership with TAG Heuer through 2018, the Formula 1 team announced on Friday.

Red Bull extends TAG Heuer naming partnership
Tag Heuer branding on the Red Bull Racing pit equipment
Daniel Ricciardo, Red Bull Racing RB12, Max Verstappen, Red Bull Racing RB12
Daniel Ricciardo, Red Bull Racing RB12 leads team mate Max Verstappen, Red Bull Racing RB12
Max Verstappen, Red Bull Racing RB12
Daniel Ricciardo, Red Bull Racing RB12

The two companies joined forces for the start of the 2016 season after Red Bull agreed to continue to use Renault engines, but rebadged with the TAG Heuer name.

Earlier this year, Red Bull had already agreed to continue using the French marque's power units in 2017 as well.

"I am very pleased to be extending our engine partnership with TAG Heuer today," said team boss Christian Horner.

"TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership.

"The TAG Heuer motto of 'Don't Crack Under Pressure' is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead."

TAG Heuer will also continue to act as the team's official timekeeper and official watch.

"Formula 1 is part of TAG Heuer's DNA," said the company's Global Sports Director Marc Biver.

"Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future.

"We have a lot of different projects ahead of us in 2017, projects that are both creative and exciting."

 

shares
comments
Abu Dhabi GP: Friday's press conference

Previous article

Abu Dhabi GP: Friday's press conference

Next article

Manor “agrees terms” with new investor

Manor “agrees terms” with new investor
Load comments

About this article

Series Formula 1
Teams Red Bull Racing
Author Pablo Elizalde
Why McLaren doesn’t doubt Ricciardo can escape his ‘dark’ place Prime

Why McLaren doesn’t doubt Ricciardo can escape his ‘dark’ place

Three points finishes from as many starts represents a decent opening innings on paper, but Daniel Ricciardo has endured a tough start to his McLaren career - only magnified his teammate's excellent form. Yet both he and the team have good reason to expect a turnaround soon.

What needs to “change” for Red Bull is ending Verstappen’s errors Prime

What needs to “change” for Red Bull is ending Verstappen’s errors

OPINION: Going up against the dominant force of Mercedes and Lewis Hamilton was always going to demand the best from Red Bull and Max Verstappen. But after making a couple more errors during the Portuguese Grand Prix, the Dutch driver showed there's a small gap he still needs to close in the 2021 Formula 1 title fight.

Formula 1
May 5, 2021
The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix Prime

The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix

Red Bull's Portuguese Grand Prix fortunes were decidedly second best to Mercedes', but the result skews the potential that the team had at Portimao. With a new set of updates, the team looks good going forward into the rest of 2021's spicy F1 competition

Formula 1
May 3, 2021
Portuguese Grand Prix driver ratings Prime

Portuguese Grand Prix driver ratings

The 2021 Portuguese GP will for several drivers go down as a weekend of missed opportunities amid imperfect track conditions that caused struggles with tyre warm-up. But the performances of a select few stood out from the crowd

Formula 1
May 3, 2021
The five key tests Hamilton passed to claim Portugal victory Prime

The five key tests Hamilton passed to claim Portugal victory

Just as he did in 2020, Lewis Hamilton had to come from behind to win the 2021 Portuguese Grand Prix. Only this time there were two rivals he had to pass, among the several challenges he had to overcome, on his way to securing a 97th grand prix victory

Formula 1
May 3, 2021
Imola 1994: Memories from Ayrton Senna’s F1 rivals Prime

Imola 1994: Memories from Ayrton Senna’s F1 rivals

The tragic events of the 1994 San Marino Grand Prix changed Formula 1 forever. Here, 17 of the drivers who took part explain how they coped with the devastating deaths of Roland Ratzenberger and Ayrton Senna.

Formula 1
May 1, 2021
The data that leaves both Red Bull, Mercedes uncertain of supremacy Prime

The data that leaves both Red Bull, Mercedes uncertain of supremacy

Lewis Hamilton topped the crucial FP2 session on Friday as F1 returned to Portugal, but his Mercedes team cannot be sure it has the edge on its Red Bull rivals. As cool temperatures and wind combine with the still-slippery surface to present drivers with quandaries over set-up and tyre warmup, there's still everything to play for come qualifying.

Formula 1
May 1, 2021
How in-form Norris is staking his claim as Britain's next F1 champion Prime

How in-form Norris is staking his claim as Britain's next F1 champion

As a highly-rated Mercedes junior, George Russell is naturally billed as Lewis Hamilton's heir apparent where Britain's next Formula 1 champion is concerned. But he may face competition for that accolade from Lando Norris, fresh from a confidence-boosting run to third at Imola whose rise is being accelerated by his McLaren team’s revival

Formula 1
Apr 29, 2021