Red Bull confirms Tag Heuer sponsor deal

Red Bull has confirmed that long-time McLaren sponsor Tag Heuer is joining the team next year – and dropped a cheeky hint that it may even get branding on the engine.

In a tweet sent by the Milton Keynes team on Thursday, it said that Tag Heuer would join Infiniti Red Bull Racing's sponsorship portfolio for next year.

Featuring an image of watch makers looking over the Red Bull power unit, it said: “Swiss engineering to close the gap next season.”

Red Bull is on the verge of announcing a deal to run rebranded Renault engines in 2016, after a fall out with the French car manufacturer this year.

The team has been tight-lipped about exactly what the engines will be called, but there have been rumours linking it with both Tag Heuer and Nissan.

Leaving McLaren

Tag Heuer had been a McLaren sponsor for 30 years, but is switching to Red Bull because it wants to reinvigorate its brand with a younger market.

The move has already attracted big media interest, although McLaren chairman Ron Dennis has said that the loss is not worrying for him – as he said he had disagreements with the watch company's boss about its future programme.

“I didn't share his view on his radical approach to sponsorship, which I thought was inappropriate for our brand, let alone his,” he said.

“There was a particular moment in Monte Carlo that I didn’t particularly feel was positive. Plus that thread was taut, and the numbers declined over a period of time.”

Write a comment
Show comments
About this article
Series Formula 1
Teams Red Bull Racing
Article type Breaking news
Tags tag heuer