Racing Point hires ex-Michael Jordan marketing chief

Racing Point has appointed Jefferson Slack, the former marketing chief for basketball star Michael Jordan and CEO of Inter Milan, as its new commercial managing director.

Racing Point hires ex-Michael Jordan marketing chief

Slack is the latest big-name appointment at the Formula 1 team ahead of its rebrand as Aston Martin for 2021, when it will be joined by four-time world champion Sebastian Vettel.

Slack has more than 30 years experience across sports marketing and business, having previously served as the chief of Michael Jordan's marketing activities during the 1990s.

The American then moved into football, spending four years as the CEO of Italian football club Inter Milan, and went on to hold senior leadership positions at agencies such as Wasserman and IMG.

Slack's most recent motorsport experience comes via a commercial advisory role to Dorna, the commercial rights holder for MotoGP, but he will now join Racing Point with immediate effect as its new commercial chief.

He will bolster the senior management team at Racing Point, reporting directly to team principal and CEO Otmar Szafnauer.

"With the progress we have made this season on the track and with our upcoming relaunch as Aston Martin F1 Team, we have a unique opportunity to create an iconic new sports property that's at the forefront of Formula 1," said Racing Point team owner Lawrence Stroll.

"We are delighted to appoint Jefferson Slack to help us realise the full global commercial and marketing opportunities that lie ahead."

Slack called Racing Point "one of the most exciting commercial opportunities, not just in Formula 1, but in the whole of the sports industry".

He added: "We are looking to build an iconic new sports brand in Aston Martin F1 Team, and in the process we believe we will create a unique global marketing platform for other brands and partners.

"I am looking forward to working with Lawrence and Otmar, and building a world-class commercial and marketing team."

Racing Point is currently on-course for its most successful season in F1 to date, sitting fourth in the constructors' championship after nine races with one podium finish to its name.

The team will officially be rebranded as Aston Martin F1 Team for the 2021 season following Lawrence Stroll's investment in the British car firm earlier this year.

shares
comments

Related video

Hamilton should join Red Bull alongside Verstappen - Jordan

Previous article

Hamilton should join Red Bull alongside Verstappen - Jordan

Next article

Williams struggles haven’t put Kubica off idea of racing again

Williams struggles haven’t put Kubica off idea of racing again
Load comments
The squandered potential of a 70s F1 underdog Prime

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says Stuart Codling.

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Prime

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1's elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he's recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
Italian Grand Prix driver ratings Prime

Italian Grand Prix driver ratings

Two drivers produced faultless performances as, for the second year in a row, Monza threw up an unpredictable result that left many to rue what might have been

Formula 1
Sep 13, 2021
Why Ricciardo would have won without Verstappen/Hamilton crash Prime

Why Ricciardo would have won without Verstappen/Hamilton crash

The clash between Max Verstappen and Lewis Hamilton was the major flashpoint the 2021 Italian Grand Prix will be remembered for. Yet by this point, race leader Daniel Ricciardo had already done the hard work that would put him in position to end his and McLaren's lengthy win droughts, on a memorable afternoon in Monza

Formula 1
Sep 13, 2021
Why Italian GP success is on for McLaren even if Verstappen dominates Prime

Why Italian GP success is on for McLaren even if Verstappen dominates

For the second time in 2021, McLaren will line up for the start of a grand prix from the first row. It knows it has the chance of "glory" if things go well for Daniel Ricciardo and Lando Norris at the start of the 2021 Italian Grand Prix, but even if they just maintain their grid positions, signs from the rest of the Monza weekend suggest success is very possible for Formula 1's other orange army

Formula 1
Sep 12, 2021