Motorsport.com's Prime content
Though Lewis Hamilton's departure is inevitably drawing closer, Formula 1 is going to be able to replace its current single transcendent star with something it hasn't really had in two decades - a genuine classic sporting rivalry.
Formula 1 will wave goodbye to most of its star appeal when Lewis Hamilton leaves, and that day is only getting closer. No individual is bigger than an entire sporting spectacle, and Hamilton's exit will not kill F1 - but it could leave it severely hurt, and F1 needs a contingency plan.
The marketability of a championship and the attention of fans are not givens, they have to be earned. Trying to do that without a star asset is like taking a knife to a gun fight: yeah, you might have a chance of winning, but you're probably fighting a losing battle.
To continue reading subscribe to
Join prime and take advantage of member benefits:
- Custom news feed based on your favorite series
- Ad-free environment
- Access to the Giorgio Piola archive
- Best of F1 Racing
- Higher resolution photos
- Best of GP Gazette
Unlock the benefits of PRIME and enjoy the full range of features offered by your favorite motorsport news site.Subscribe to Motorsport.com PRIME
Already have an account? Sign in
Stella, Fry "key" to McLaren resurgence, say team chiefs
Debutant Correa joins Calderon for Alfa Romeo F1 test
The rivalry primed to save F1's post-Hamilton era
|FP1||Fri 20 Sep|| |
|FP2||Fri 20 Sep|| |
|FP3||Sat 21 Sep|| |
|QU||Sat 21 Sep|| |
|Race||Sun 22 Sep|| |
- Formula 1