The sunglasses company that was dumped by Formula 1 driver Sergio Perez after making a joke about Donald Trump has created a children’s charity to make amends for its error.
The Hawkers company infuriated Perez on the day after Trump was elected president of the United States when it jested about plans to build a wall on the Mexican border.
It urged Mexicans to buy its products to hide their ‘crying eyes tomorrow when you are building the wall’.
Perez immediately ended his ties with the company, which meant a run of 20,000 special edition glasses had to be scrapped.
In a move aimed at making up for what happened, Hawkers took out a full page advert in newspaper El Universal apologising for its error and announcing plans to contribute around $25,000 (USD) to a new Dear Sergio x Hawkers Foundation for poor children.
The advert said: “Dear Sergio, sometimes we have accidents. You, more than anybody else, knows this. Although we don't expect this accident to be forgotten, we will do everything possible to make sure that it doesn't happen again.
"We will continue to be with you, with the people of Mexico and with all those who oppose discrimination and racism in the world.”
The advert also blamed the Trump gaffe on a community manager.