Oracle named as Red Bull Racing F1 title sponsor
US tech giant Oracle has become the title sponsor of the Red Bull Racing Formula 1 team following Honda's official withdrawal from the sport.
The Milton Keynes outfit will henceforth be known as Oracle Red Bull Racing, with the US-based company following on from Infiniti - who had the title deal from 2013 to 2015 - and Aston Martin, whose name was incorporated from 2018-2020.
Honda was added to the end of the team name only for the 2021 season.
Oracle first joined Red Bull last March in what was announced at the time as a multi-year deal, and which has now been upgraded.
Since 2013 Oracle has also been the sole title sponsor of America's Cup contender Team USA, owned by company founder Larry Ellison, having previously shared the role with BMW.
Red Bull insists that the use of Oracle Cloud Infrastructure had a direct impact on Max Verstappen's successful 2021 title campaign by increasing the number of strategy simulations run by 1000 times, and by improving their accuracy by 10 times.
The team says that this season it will have "expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimised engine development, AI and machine learning-powered driver training and a tailored fan experience".
The intention is to further ramp up the team's simulation power by increasing the speed of sims and expanding both the "volume and variety" of data that is analysed.
OCI will also be used by Red Bull Powertrains as it gears up for the 2026 regulations via modelling of the combustion chamber of its new engine.
"Oracle Cloud enabled us to make race day decisions that helped Max Verstappen win the 2021 drivers' championship," said team boss Christian Horner.
"Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort.
"Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage."
The team intends to expand its fan engagement platform, the Red Bull Racing Paddock, which has already given out 35,000 digital rewards.
Red Bull marketing boss Oliver Hughes said the deal will "enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy.
"We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action, and Oracle's world class innovation and technology will help us achieve that goal."
Share Or Save This Story
RB: Tsunoda “mentally on a different level” in 2024
Andretti planning F2 and F3 entries to promote US talent to F1 team
Andretti F1 team formally opens new Silverstone facility
Gianpiero Lambiase exit sparks Red Bull warning from Karun Chandhok
F1’s long-term future could suit Max Verstappen – but will it come soon enough?
Lambiase’s move to McLaren makes sense - but Red Bull faces another big hole to fill
Jacky Ickx: If 2026 F1 rules grow audiences "that’s fine, it’s all that matters”
Comparing top Formula 1 drivers to NBA stars
IndyCar Officiating confirms Scot Elkins as Managing Director of Officiating
Formula E launches innovative Gen4 car at Circuit Paul Ricard
How to make F1's 2026 rules simpler - and why Christian Horner was half-right
The big Stefano Domenicali interview – on the 2026 rules, Max Verstappen and F1’s future
Are F1's technical changes for Miami enough to ease 2026 concerns?
Why this quintessential late-1970s F1 car stands out in the history of the Tyrrell team
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments