Netflix success shows F1 shouldn’t just chase profit - Brawn

The success of Netflix's 'Drive to Survive' series is proof that Formula 1 should not always prioritise chasing profits, says Ross Brawn.

Netflix success shows F1 shouldn’t just chase profit - Brawn

With the second series of Netflix's F1 documentary grabbing the interest of fans, grand prix racing's chiefs are well aware of the wider exposure that the sport has had with a new audience.

While Netflix has paid only a fraction of what major pay-TV channels are forking out for live coverage of the sport, F1's managing director of motorsport Ross Brawn says that the gains it has brought deliver a different kind of value.

"I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track," said Brawn, speaking at an event for new F1 partner 188Bet.

"Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight.

"What we've discovered is it's been very appealing to the non-race fan: in fact it turned them into race fans. Some of the promoters in the past season have said they've definitely measured the increase in interest in F1 that has come from the Netflix series.

"And while Netflix in itself wasn't for us a hugely profitable venture, in terms of giving greater coverage for F1, it's been fantastic. And that's the type of initiative that we're doing, we're looking at taking a holistic view of how we can lift F1."

Read Also:

Brawn said that F1's push in the Esports arena was along similar grounds: that it was being viewed as an investment to attract a younger generation of fans rather than simply about being a big money deal.

"Eracing, for instance, is a fascinating crossover," he said. "The new generation are very engaged in Esports of all sorts. And we want to make the connection between F1 and Esports.

"Our Esports initiative has been a fantastic success. All of the F1 teams have put teams forward. And it's really engaging a new area, a new age group, and a new interest in the sport."

shares
comments
Haas "not going to make mistakes like last season"
Previous article

Haas "not going to make mistakes like last season"

Next article

How Leclerc has tailored new Ferrari to maximise starts

How Leclerc has tailored new Ferrari to maximise starts
Load comments
The “glorified taxi” driver central to F1’s continued safety push Prime

The “glorified taxi” driver central to F1’s continued safety push

As the driver of Formula 1’s medical car, Alan van der Merwe’s job is to wait – and hope his skills aren’t needed. James Newbold hears from F1’s lesser-known stalwart.

Formula 1
Jan 15, 2022
When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push Prime

When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push

There was an ace up the sleeve during the 1983 F1 title-winning season of Nelson Piquet and Brabham. It made a frontrunning car invincible for the last three races to see off Renault's Alain Prost and secure the combination's second world title in three years

Formula 1
Jan 13, 2022
How “abysmal” reliability blunted Brabham’s first winner Prime

How “abysmal” reliability blunted Brabham’s first winner

Brabham’s first world championship race-winning car was held back by unreliable Climax engines – or so its creators believed, as STUART CODLING explains

Formula 1
Jan 10, 2022
The steps Norris took to reach a new level in the 2021 F1 season Prime

The steps Norris took to reach a new level in the 2021 F1 season

Lando Norris came of age as a grand prix driver in 2021. McLaren’s young ace is no longer an apprentice or a quietly capable number two – he’s proved himself a potential winner in the top flight and, as Stuart Codling finds out, he’s ready to stake his claim to greatness…

Formula 1
Jan 9, 2022
How Fangio set the bar for Schumacher and Hamilton in F1 Prime

How Fangio set the bar for Schumacher and Hamilton in F1

Juan Manuel Fangio, peerless on track and charming off it, established the gold standard of grand prix greatness. Nigel Roebuck recalls a remarkable champion.

Formula 1
Jan 8, 2022
How Russell sees his place in the Mercedes-Hamilton F1 superteam Prime

How Russell sees his place in the Mercedes-Hamilton F1 superteam

George Russell joining Lewis Hamilton at Mercedes this year gives it arguably the best line-up in Formula 1 – if it can avoid too many fireworks. After serving his apprenticeship at Williams, Russell is the man that Mercedes team believes can lead it in the post-Hamilton era, but how will he fare against the seven-time champion? Motorsport.com heard from the man himself

Formula 1
Jan 6, 2022
How F1 pulled off its second pandemic season and its 2022 implications Prime

How F1 pulled off its second pandemic season and its 2022 implications

OPINION: The Formula 1 season just gone was the second to be completed under the dreaded shadow of the COVID-19 pandemic, but in many ways it was much more ‘normal’ than 2020. Here’s the story of how the championship’s various organisers delivered a second challenging campaign, which offers a glimpse at what may be different next time around

Formula 1
Jan 5, 2022
The adapt or die mentality that will shape F1's future Prime

The adapt or die mentality that will shape F1's future

As attitudes towards the motor car and what powers it change, Formula 1 must adapt its offering. Mark Gallagher ponders the end of fossil fuels

Formula 1
Jan 3, 2022