The West McLaren Mercedes Formula One team is pleased to welcome NescafÃ© Xpress to the team's prominent Partner portfolio. The Partnership will take effect from the 2004 Brazilian Grand Prix where the NescafÃ© Xpress branding will appear on...
The West McLaren Mercedes Formula One team is pleased to welcome Nescafé Xpress to the team's prominent Partner portfolio. The Partnership will take effect from the 2004 Brazilian Grand Prix where the Nescafé Xpress branding will appear on drivers Kimi Raikkonen and David Coulthard's helmets and drinks bottles for the first time.
The long-term Partnership has been established with BPW (Beverage Partners Worldwide), a joint-venture company created in 2001 between Nestlé SA and the Coca-Cola Company, to realise the immense opportunities in the "ready to drink" coffee, tea and herbal beverages.
Nescafé Xpress is a range of great tasting premium coffee based beverages aimed at providing the consumer with both mental and physical stimulation.
"The partnership with the West McLaren Mercedes Formula One team is a great fit for the soul of the Nescafé Xpress brand," said Hans Savonije, CEO of BPW. "There are a number of stimulating synergies between the two companies, for an example the pursuit of excellence, technological innovation, speed and a passion to be the best."
"Formula One is an ever expanding sport that will open up growing markets for Nescafé Xpress. We see our Partnership with West McLaren Mercedes helping us to connect the philosophy of Nescafé Xpress with existing and new consumers and helping them to achieve balance in their lives."
"It always gives me great pleasure to welcome a new Partner to the team and the McLaren Group," said McLaren Group Chairman and CEO Ron Dennis. "Nescafé Xpress is a high quality growing brand that will fit well within our existing Partner Group. This year's Brazilian Grand Prix will be a preview for Nescafé Xpress with the Partnership coming into full gear next year with the West McLaren Mercedes team, Kimi and Juan Pablo Montoya."
"Nescafé Xpress is a new brand for Formula One and shows the continued attractiveness of the sport to world-wide premium brands. I'm convinced that it's the attention to detail, technological advancement and high pressure environment which makes a great foundation for this Partnership of Excellence between West McLaren Mercedes and Nescafé Xpress."
"DaimlerChrysler is particularly pleased to welcome Nescafé Xpress to the team, a Partner developed from such strong parent companies as Nestle SA and the Coca-Cola Company," said Norbert Haug, Vice-President, Mercedes-Benz Motorsport. "We are looking forward to a long and fruitful cooperation."
"As a Formula One driver you have to stay sharp at all times in order to produce the best results. You have to handle so much power and be extremely precise in order to produce the ultimate lap which is what the team and I aim to achieve all the time," said West McLaren Mercedes driver Kimi Raikkonen.