How Mercedes has bucked the trend and reaped rewards
Formula 1 has a long history of boom and bust manufacturer entries - but Mercedes is showing how an entrepreneurial business approach can shield its grand prix team from automotive industry turmoil.
Until recently it was received wisdom that Formula 1 teams owned by car manufacturers tend to be unsuccessful. Ask anyone who worked for Jaguar, Toyota, Honda and BMW back in the noughties.
Big company systems and structures do not sit well in F1. Agility, preparedness to take risks and the relentless pursuit of high performance don't come naturally. They also lack patience, which is why all four of the above mentioned were here today, gone tomorrow.
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