Mercedes signs new sponsor, no announcement

Mercedes ran a new sponsor on the livery of its 2010 car at Sepang this weekend, despite not officially announcing the deal. It is believed the Brackley based team instead wanted to devote its full corporate attention to title sponsor Petronas,...

Mercedes ran a new sponsor on the livery of its 2010 car at Sepang this weekend, despite not officially announcing the deal.

It is believed the Brackley based team instead wanted to devote its full corporate attention to title sponsor Petronas, the Malaysian state-owned oil company that also owns the naming rights of its home race at Sepang.

But a new deal had clearly been reached by Mercedes GP with a company called Autonomy, whose name and 'A' logo was seen on the monocoque sides as well as the aerodynamic piece in front of the sidepods.

Autonomy is a jointly UK and US-based software company.

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Series Formula 1
Teams Mercedes