Mercedes and adidas unveil heritage-inspired fanwear collection for British GP

This article is in partnership with adidas. 

Mercedes fans hoping for some silverware at the British Grand Prix can now celebrate the team’s heritage thanks to a new collection from its clothing partner, adidas.

Taking inspiration from the iconic Mercedes-Benz W196 driven by Juan Manuel Fangio and Sir Stirling Moss, the new apparel collection features grey and silver tones to celebrate the 70th anniversary of the team's world championship win in 1955.

The Silver Arrows pack is a fanwear collection designed to bring a bold, eye-catching look to the team’s home race. It came about after adidas designers looked back through the team's archive to pay homage to its rich heritage in grand prix racing.

adidas Mercedes Motorsport Fan wear

Photo by: adidas

The car’s iconic silver colour comes to life across key pieces in the collection, with silver chalice detailing including the adidas logo appearing on the hoodie, fleece, sweatshirt, t-shirt and cap.

The hoodie is also lined with the same tartan pattern that featured on the seating of the 1955 racer, further celebrating the iconic W196 and its standing as a racer that was ahead of its time.

The collection is now live and available to buy at adidas.com/motorsport, as well as in selected adidas retailers worldwide.

Michael Batz, motorsport category GM at adidas, said: “Silverstone is an iconic circuit on the calendar, which has seen some of the sport’s most thrilling races - making it the perfect stage to launch a collection inspired by the legendary Mercedes-Benz W196.

adidas Mercedes Motorsport Fan wear

Photo by: adidas

“Our aim ahead of the home race is to honour the legacy of a team that has thrived at the highest level of motorsport and to give fans a way to celebrate that legacy too.”

Richard Sanders, chief commercial officer at Mercedes-AMG Petronas F1 Team, added: “Our fans understand the significance that Silverstone has to us as a team, as do adidas. It’s our home and a race that has brought us many priceless moments throughout our history in Formula 1.

"So, to have a collection for Silverstone, and one that pays tribute to an integral part of our history, is truly exciting, and we can’t wait to see fans showing their support wearing the collection during the race weekend.”

adidas Mercedes Motorsport Fan wear

Photo by: adidas