'I want us to be competitive, I want us to return to the front and to go to every grand prix thinking that we can win' - Martin Whitmarsh
May 1 (GMM) McLaren is refusing to write off the 2013 season, despite lagging a huge 86 points behind the lead of the constructors' championship after just four races.
Having gambled on a radical new car for the new campaign, McLaren is now trailing its top-four rivals and even Force India, while leading driver Jenson Button is a mere tenth in the drivers' points.
"Maybe I'm wrong," he is quoted by France's L'Equipe, "but I refuse to think about 2014.
"I want us to be competitive, I want us to return to the front and to go to every Grand Prix thinking that we can win."
However, even teams much closer to the top in 2013 - like back-to-back China and Bahrain pole sitter Mercedes - are already beginning to think about 2014.
Toto Wolff, the Brackley based squad's new co-owner and director, told F1's official website that resources are starting to be switched towards 2014.
"We're already working on 2014," he said, "and we'll gradually raise the percentage of people working on next year's car.
"I would say that in May we will reach a point where more than 50 per cent will work on the 2014 car."
Moreover, Wolff said Mercedes' approach to the second half of 2013 will not be unique.
"There is no doubt that at a point in the summer everybody will switch their main resources to the 2014 car, as this is a very complex and complicated machine," he explained.
"Of course it all depends on where you are in the standings. Those who are fighting for the title will of course concentrate longer on this year's car."