McLaren eyes Coca-Cola title sponsorship

Jul.9 (GMM) Coca-Cola, arguably the most recognised brand name in the world, could become McLaren's next title sponsor.

It emerged recently that the famous British team's current main backer, Vodafone, is reviewing its major sponsorships.

According to the German-language website, business journalists Christian Sylt and Caroline Reid said Coke would be "an ideal replacement".

The report said Coca-Cola spends about EUR 80 million on the Olympic Games every four years, according to Street and Smith's Sport Business Journal.

Be part of something big

Write a comment
Show comments
About this article
Series Formula 1
Teams McLaren
Article type Rumor
Tags coke, mclaren, vodafone