Team boss Eric Boullier says McLaren can survive without a title sponsor.
The Woking team lost its title backer Vodafone at the end of 2013, and raced throughout last season without naming a replacement.
And now as the new works Honda era dawns, Boullier has been quoted by Russia's f1news.ru as saying McLaren is still not desperate for a title sponsor.
"Even without a title sponsor, McLaren is profitable," the Frenchman said.
"Therefore, we are not in a hurry to announce a title sponsor, as we want to make the right choice. It should correspond to the level of the team," Boullier added.