Sonax adds shine to West McLaren Mercedes partner line-up. Sonax, the German based company specialising in vehicle polishes and waxes, has signed a long term contract to become a Partner to the West McLaren Mercedes Formula One team. The...
Sonax adds shine to West McLaren Mercedes partner line-up.
Sonax, the German based company specialising in vehicle polishes and waxes, has signed a long term contract to become a Partner to the West McLaren Mercedes Formula One team. The company's logo will appear on the rear wing endplate of the team's 2003 and future Formula One World Championship challengers.
"It gives everybody at West McLaren Mercedes a great sense of satisfaction to welcome a new Partner to the team and demonstrates that Formula One continues to be an attractive option to companies world wide," said Ron Dennis, Chairman and CEO of the TAG McLaren Group. "Like McLaren, Sonax believes strongly in attention to detail and delivering the best product solutions, and we look forward to working with them and maximising our relationship to the benefit of both parties."
"Sonax is a long term and committed sponsor of Formula One and we have a strong belief in the sport's ability to deliver an unrivalled marketing platform for our products," said Hans Sandner, Sonax Board Member. "We are very excited about being in Partnership with a top Formula One team again and the opportunities it presents us to further promote the Sonax brand worldwide."
"We are pleased that Sonax has joined our extensive list of committed Partners," said Norbert Haug, Vice-President, Mercedes-Benz Motorsport. "It is important for Formula One, West McLaren Mercedes and Mercedes-Benz that respected companies like Sonax choose to invest into this sport."
The Sonax logo on the West McLaren Mercedes Formula One car will make its first appearance at the Autosport International Show in Birmingham, England on the Sonax stand Thursday 9th January ? Sunday 12th January 2003.