Although the British Grand Prix has been given a date on the provisional 2005 calendar, it's subject to the contract negotiations still going between the British Racing Drivers' Club (BRDC) and Bernie Ecclestone. Meanwhile, Brand Synergy, the ...
Although the British Grand Prix has been given a date on the provisional 2005 calendar, it's subject to the contract negotiations still going between the British Racing Drivers' Club (BRDC) and Bernie Ecclestone. Meanwhile, Brand Synergy, the somewhat unknown company that has Nigel Mansell on the board of directors, is continuing to press its suit for the Silverstone event.
Brand Synergy recently claimed to have agreed to sign a seven-year deal with Ecclestone to promote the GP. The BRDC acknowledged that it had been in discussions with the group but said no formal submission had been made to the Club. Now, Brand Synergy will reportedly submit a proposal next week.
"It's a fully funded proposal the BRDC members should have a chance to see," company director Kim Cockburn told the BBC. "All we ask is that our proposal is considered seriously."
Cockburn's idea is to form a new company and develop Silverstone into a multimillion-pound facility to secure the future of the race. "The plan is to set up a new company of which the BRDC have a part," she said. "We then masterplan the whole Silverstone site and we deliver restaurants, shops, hotels etc."
"It will turn Silverstone into a massive motor racing, leisure, entertainment destination right in the middle of England. We've listened to the BRDC and our new proposal will reflect those comments. We believe it is a serious document, well backed, well funded and we believe it a strong proposal that they should put to their members."
The most recent reports on the BRDC suggest that the Club is considering a similar idea of development but is looking for a deal of its own, rather than become part of a consortium. Ecclestone, meanwhile, continues to issue warnings. "It is not something we can argue about," he said in regard to the BRDC agreeing to his terms. "Because this is my final offer."