"People want to be a part of it." - Claire Williams, Williams F1 deputy boss
Lotus has lost yet another sponsor to the resurgent Williams team.
Last week, it emerged that Rexona, a brand of the Anglo-Dutch multinational Unilever, will switch to the Williams livery for 2015 after featuring on struggling Lotus' car this season.
"It (the interest of sponsors) really is picking up," deputy boss Claire Williams said, after the Grove team completed its impressive climb from the bottom of the points table in 2013 to taking on Mercedes by the end of 2014.
"People want to be a part of it," she added. "We've got lots of really positive conversations going on in the pipeline."
One of those conversations was apparently with Avanade, an IT services company focused on the Microsoft platform -- yet another visible Lotus sticker in 2014.
Williams said the Avanade logo will now appear on the F1 car's sidepods and team overalls in 2015 and beyond.