Lopez hits out at 'archaic' F1 management

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Lopez hits out at 'archaic' F1 management
By: GMM
Feb 16, 2015, 2:28 PM

Lotus Formula One boss Gerard Lopez has labelled the sport's management as "archaic".

Gerard Lopez, Lotus F1 Team Principal; Monisha Kaltenborn, Sauber Team Principal; Dr. Vijay Mallya, Sahara Force India F1 Team Owner; Eric Boullier, McLaren Racing Director; Toto Wolff, Mercedes AMG F1 Shareholder and Executive Director
Charles Pic, Lotus F1 E22 Third Driver
Daniil Kvyat, Scuderia Toro Rosso STR9 and Romain Grosjean, Lotus F1 E22 battle for position

Lopez, who at the end of last season was leading the charge as angry midfield teams demanded a change to the way revenue is shared, remains highly critical of the situation.

"TV ratings are declining steeply whereas the show on track is exceptional," Lopez told French magazine Auto Hebdo.

"Why do these potential sponsors never make the leap when they are not really undaunted by the amounts requested in F1? What's holding them back?

"Is it because of the sport's archaic management and organisation?"

Lopez said F1 must reach out to younger fans via the internet and social media, and also hit out at the sport's lack of a "genuine marketing department".

 

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About this article

Series Formula 1
Drivers Gerard Lopez
Author GMM
Article type Breaking news