's Prime content
Topic's Prime content

Why sponsors aren't flocking to join Liberty's F1

Why sponsors aren't flocking to join Liberty's F1
Adam Cooper
By: Adam Cooper
Dec 24, 2018, 12:29 PM

Liberty Media identified sponsorship as a previously under used area it could to grow Formula 1 when it bought the championship in 2017. But nearly two years one, few new companies have been brought on board.

When Liberty Media took control of the Formula 1 business nearly two years ago its bosses made one thing crystal clear - they believed Bernie Ecclestone had not fully exploited the commercial opportunities the championship provided.

A key area they singled out was sponsorship. And yet nearly two years after Chase Carey and co took control they are still relying on deals originally put together by Ecclestone.

To continue reading subscribe to

Join prime and take advantage of member benefits:

  • Custom news feed based on your favorite series
  • Ad-free environment
  • Access to the Giorgio Piola archive
  • Best of F1 Racing
  • Higher resolution photos
  • Best of GP Gazette

Unlock the benefits of PRIME and enjoy the full range of features offered by your favorite motorsport news site.

Subscribe to PRIME

Already have an account? Sign in

Next article

About this article

Series Formula 1
Author Adam Cooper