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Why sponsors aren't flocking to join Liberty's F1

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Why sponsors aren't flocking to join Liberty's F1
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Dec 24, 2018, 12:29 PM

Liberty Media identified sponsorship as a previously under used area it could to grow Formula 1 when it bought the championship in 2017. But nearly two years one, few new companies have been brought on board.

When Liberty Media took control of the Formula 1 business nearly two years ago its bosses made one thing crystal clear - they believed Bernie Ecclestone had not fully exploited the commercial opportunities the championship provided.

A key area they singled out was sponsorship. And yet nearly two years after Chase Carey and co took control they are still relying on deals originally put together by Ecclestone.

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About this article

Series Formula 1
Author Adam Cooper
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