Liberty Media considering F1 streaming plans

Formula 1’s new owners Liberty Media are interested in offering fans a live video streaming option to watch races in the future, and believe efforts should be undertaken to make it happen.

Liberty Media considering F1 streaming plans
F1 flag
Lewis Hamilton, Mercedes AMG F1 W07 Hybrid leads at the start of the race
The grid before the start of the race
Start crash with Sebastian Vettel, Ferrari SF16-H, Daniil Kvyat, Red Bull Racing RB12, Daniel Ricciardo, Red Bull Racing RB12 and Sergio Perez, Sahara Force India F1 VJM09
Chase Carey, owner of Liberty Media
Lewis Hamilton, Mercedes AMG F1 W07 Hybrid leads at the start of the race
Start action: Nico Rosberg, Mercedes AMG F1 Team W07, Valtteri Bottas, Williams FW38 and Lewis Hamilton, Mercedes AMG F1 Team W07
Start action: Daniel Ricciardo, Red Bull Racing RB12 leads Lewis Hamilton, Mercedes AMG F1 W07 Hybrid
(L to R): Chase Carey, Formula One Group Chairman with Bernie Ecclestone
Sahara Force India F1 VJM09 of Nico Hulkenberg, pushed along the pit lane

Liberty, which owns 19.1 percent of F1 parent company Delta Topco, is currently conducting an analysis of F1 to work out ways it can expand its reach and make it more profitable.

One avenue that has been considered in the past is direct broadcasting to fans over the internet, rather than the selling of rights to television stations.

During an investors call earlier this week, Liberty Media CEO Greg Maffei said that Liberty was aware of the idea of over-the-top (OTT) content being paid for by fans – but equally knew that it would mean a transition away from current rights held by television channels.

“I think we're very excited about the idea to try and utilize the massive amounts of video feed and data that we have in a premium-type product and, given the global nature and extremely dedicated fan base we have, it would seem like an OTT product is something that makes a lot of sense for them and us,” explained Maffei.

“We do have some things to work through on rights. I don't think they're impenetrable but there are things we work through and we also just need to work out relations with the teams and how we handle it all.

“So there's not only some work on the product side but there is some licensing work but I don't think it's insurmountable.

"How exactly the form of any product may take or what we may do I'm not yet sure, we’re still at early days but I agree, there is a lot of potential.”

Investment plan

A shift to offer OTT would help drive revenues for Liberty, and Maffei explained that he was confident his company could earn good profits from F1 as well as make investment in promoting the sport.

“I don't anticipate massive reduction in operating performance. There are some positives coming in, including incremental broadcast revenue in some cases,” he said.

“But I do think we will be making some investments but part of it is in management, part of it is in areas like the OTT product that you just mentioned.

"I don't think those are going to be massively dilutive but I do think we will be making investments.”

Maffei added that he hoped Liberty Media could complete its purchase of F1 in early 2017.

“F1 is an iconic global motor sports business and this was a unique opportunity to own a global sports franchise of which there are very few.

"We see a tremendous opportunity in this business to improve performance on the operating side and the financial side in all segments, whether it be venues, broadcast, or sponsorship, has opportunity to grow revenue and also develop new lines of revenue, especially around digital and merchandise."

shares
comments
Button firming up rallycross and GT plans for 2017

Previous article

Button firming up rallycross and GT plans for 2017

Next article

FIA stewards to discuss Ferrari's new Vettel evidence

FIA stewards to discuss Ferrari's new Vettel evidence
Load comments
How Verstappen has become F1 champion material Prime

How Verstappen has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Why long-run times should please Red Bull in Austin F1 battle Prime

Why long-run times should please Red Bull in Austin F1 battle

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be set to be another close contest.

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen Prime

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen

The 2021 Formula 1 title battle is finely poised with six races remaining, as just six points separate championship leader Max Verstappen from seven-time champion Lewis Hamilton. In such a closely-fought season, the outcome could hinge on several small factors playing the way of Red Bull or Mercedes

Formula 1
Oct 22, 2021
Can Whitmarsh appointment help Aston succeed where its F1 rivals failed? Prime

Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?

Aston Martin owner Lawrence Stroll is determined to make the group a billion-dollar business. MARK GALLAGHER analyses his latest play – bringing former McLaren team principal Martin Whitmarsh into the fold

Formula 1
Oct 22, 2021
Remembering Switzerland’s first F1 winner Prime

Remembering Switzerland’s first F1 winner

Stepping up to F1 in 1962, Jo Siffert shone with Rob Walker Racing Team and BRM before his career was abruptly ended in a fatal crash at Brands Hatch in 1971. Kevin Turner looks back at the life of Switzerland's first F1 winner on the 50th anniversary of his death

Formula 1
Oct 21, 2021
What Verstappen is risking with his current stance on 2021 F1 world title defeat Prime

What Verstappen is risking with his current stance on 2021 F1 world title defeat

OPINION: Max Verstappen is back in the lead of the 2021 Formula 1 drivers’ championship, with the season’s final flyaway events set to get underway in the USA this weekend. But a defensive stance he’s recently adopted could have a lasting impact for the Red Bull driver when it comes to his chances of defeating Lewis Hamilton and Mercedes

Formula 1
Oct 21, 2021
The hidden Ferrari struggle that Sainz’s recent charge put to rest Prime

The hidden Ferrari struggle that Sainz’s recent charge put to rest

Despite appearing to adjust to life as a Ferrari driver with relative ease, it was far from straightforward under the surface for Carlos Sainz. But, having made breakthroughs in rather different routes at the Russian and Turkish races, he’s now targeting even greater feats for the rest of the Formula 1 season

Formula 1
Oct 20, 2021
The final throes of Brazil's fleetingly successful F1 team Prime

The final throes of Brazil's fleetingly successful F1 team

Emerson Fittipaldi is better remembered for his Formula 1 world championships and Indianapolis 500 successes than for the spell running his eponymous F1 team. Despite a hugely talented roll call of staff, it was a period of internal strife, limited funding and few results - as remembered by Tim Wright.

Formula 1
Oct 18, 2021