Lewis Hamilton unveils ultra-rare 1/1 Ferrari trading card ahead of Las Vegas GP

Lewis Hamilton has shared a new one-of-one Ferrari trading card, produced by Topps. The seven-time Formula 1 champion posted the piece to Instagram alongside the US-based card manufacturer. 

The card boasts a large Ferrari crest on a red fabric background with a photo of the driver on the top left of the design. His signature runs across the top in blue ink, accompanied by his familiar message, "Still We Rise". The serial number "1/1" is printed at the bottom, a hint at just how rare the specific card is. 

Shared between Hamilton and Topps' Instagram accounts, the post attracted well over 100,000 likes in just five hours of being posted, with the fanbase of the Scuderia driver seemingly over the moon with the release. 

The card forms part of the Topps Dynasty line, the brand's ultra-premium line of cards partnered with the championship. Each of these cards features real autographs and a mix of race-used suit flag patches, glove pieces, nameplates, and zippers. They also come encased and are produced in extremely low runs. 

Topps has held the official Formula 1 licence since 2020 and the deal was renewed in 2024. This year's annual release celebrates the series' 75th anniversary, with the Dynasty Diamond Relics run celebrating the diamond anniversary of the championship with each featuring a genuine diamond embedded into the product. Unsurprisingly, these are limited to 1/1.

Late last year, Hamilton became the first F1 driver to have a card sell for $1million, breaking his own record of $900,000. 

"I mean, it’s pretty crazy," the Scuderia driver told The Athletic at the time. "I’ve never thought that would ever be the case. 

"The story of it, where the kid had bought it through a pack, the difference that purchase would have made to him and his family would have been huge. 

"I can only imagine these things are just going to continue to go up now, especially with the store opening.

"I know there’s another big launch of another league coming up and just the growth of the business. It’s got me really hooked.

"I was opening up those boxes just now, and I was like, I need to get myself some more of these boxes."

This news comes ahead of the 2025 Las Vegas Grand Prix, where the driver looks to translate the success he had on the Strip with Mercedes to his new team. The driver brings with him a special-edition helmet as well as a special-edition kit from Ferrari.