Lego has overtaken Ferrari as the most powerful brand in the world, according to an analysis of the world's top brands.
The study, carried out every year by consultancy company Brand Finance, compares thousands of brands from all over the world to determine which is the most powerful and the most valuable.
The list is the result of studying several values including brand strength, royalty rate range and brand specific revenues.
Ferrari, which last year topped the charts as the most powerful brand in the world, has dropped down to ninth position this year.
"Ferrari remains a very strong brand but its power is slowly diminishing," said the study.
"It has now gone several years without an F1 title and last season struggled even to mount a challenge."
Meanwhile, energy drinks company Red Bull has moved to third place in the rankings.
Social network Twitter was named the fastest growing brand in the world, having almost tripled its brand value in a year.
The full study can be downloaded here.