Eddie Jordan, Chief Executive of Jordan Grand Prix, today officially announced new title sponsorship for the team from Deutsche Post WorldNet subsidiary, DHL, at the spectacular launch of the DHL Jordan Honda team in an aircraft hangar at Brussels...
Eddie Jordan, Chief Executive of Jordan Grand Prix, today officially announced new title sponsorship for the team from Deutsche Post WorldNet subsidiary, DHL, at the spectacular launch of the DHL Jordan Honda team in an aircraft hangar at Brussels airport. The announcement will see the team's 2002 Championship challenger, sporting yellow livery with red DHL logos on the side pods, racing under the new team name DHL Jordan Honda.
Commenting on the new agreement, Eddie Jordan said, "This is an exciting and historic day for the team. After two excellent years working with Deutsche Post WorldNet, we have reached an agreement with them whereby their DHL brand becomes the title sponsor of our team. There is much talk of tough times in Formula One, but this agreement demonstrates that our sport continues to provide an excellent global marketing platform. We are very much looking forward to the year ahead together racing as DHL Jordan Honda."
Professor Dr. Gert Schukies, Managing Director Corporate Communications, Deutsche Post WorldNet said, "Formula One has proved to be the perfect tool to improve the international awareness of Deutsche Post WorldNet. Now, by associating our famous DHL brand with the Jordan team, we are leveraging its potential on the greatest possible platform, the Formula One circuit. DHL is regarded as the jewel in the crown of the industry and this powerful brand will now get even stronger. The engagement is the perfect opportunity to demonstrate the strengths that have made DHL the world leader in the international air express industry: like a Formula One team. DHL has to be fast, exact and precise in its business operations, using state-of-the-art technology but in the end relying on people to get things right."
Dr. Axel Gietz, DHL Corporate Affairs Director added, "We are proud of this tradition and view our partnership with the Jordan team as the perfect fit."
Eddie Jordan took the opportunity at the launch to thank Gallaher Ltd which was previously title sponsor through the Benson and Hedges brand and now enters its seventh year of sponsorship with Jordan. "Gallaher's support for sport in general has been a great example of corporate sponsorship. Jordan would not be in the position it is in today without the support Benson and Hedges have given us as title sponsor since 1996 and we are delighted they have extended their agreement."
The new car, which had its first shakedown on 21st January, and has tested in past weeks in Spain and England, is the second Jordan car to incorporate works Honda engines. Heavy revisions to the front of the chassis give the EJ12, designed under the direction of Technical Director Eghbal Hamidy, a distinctive new look. Hamidy commented, "The Jordan Honda EJ12 is the culmination of a great deal of work from a very diligent group of individuals. Although it looks quite different, the overall design is based on the EJ11 but with some major changes specifically to the front and rear suspensions."