The forthcoming inaugural Bahrain Grand Prix will be momentous as the first Formula One race in the Middle East, and it is also significant for Jordan Ford as the hosting Kingdom of Bahrain is a new partner of the team for ...
The forthcoming inaugural Bahrain Grand Prix will be momentous as the first Formula One race in the Middle East, and it is also significant for Jordan Ford as the hosting Kingdom of Bahrain is a new partner of the team for 2004.
The unique campaign of cultural and humanitarian messages initiated by His Highness the Crown Prince Shaikh Salman bin Hamad bin Isa Al Khalifa witnesses a series of different emblems sported on the EJ14 engine covers at each race, beginning with the dove of peace at the Australian Grand Prix, and an image representing human equality at the Malaysian Grand Prix.
The symbol to adorn the Jordan Ford cars at the Bahrain Grand Prix will for the first time be unveiled by His Highness the Crown Prince himself, along with Eddie Jordan and the team's drivers, on Thursday 1 April at 1700hrs at the Bahrain International Circuit.
Eddie Jordan, Chief Executive of Jordan Grand Prix said, "This campaign is to rouse attention and make people think. It's an idea that the Crown Prince and I came up with together. The messages of peace and equality seemed to work very well in the first races and you will see something different again at the Bahrain Grand Prix."
"This is all about awareness and demonstrating that Bahrain is interested in contributing more than a single event it is also committed to a continuous raising of awareness about issues that are meaningful for the world community. The people of Bahrain are peace-loving, adventurous, creative and ambitious. They are internationally minded and are proud of their participation in global activities: business, health, education. Bahrain is breaking new ground and I think it's very commendable."
"The forthcoming emblems will be remarkable and striking and Bahrain is on the car associated with each emblem at every race, drawing attention to universal and meaningful issues. A humanitarian message in F1 is beneficial because the opportunity to raise awareness within the sport and to its huge audience is matchless."