Jaguar doing good job for less money

Jaguar doing good job for less money

Jaguar's managing director David Pitchforth believes that the team is doing a good job while spending less money than other teams. Jaguar has been through numerous personnel changes, including drivers, and reshuffling of its departments in the...

Jaguar's managing director David Pitchforth believes that the team is doing a good job while spending less money than other teams. Jaguar has been through numerous personnel changes, including drivers, and reshuffling of its departments in the last couple of years, but Pitchforth is confident that organization and management is more important than spending vast amounts of money.

Managing Director of Jaguar Racing, David Pitchforth.
Photo by Jaguar Cars and Wieck Media Services, Inc..

"When you're part of a multinational company like we are you've got to gain respect and we did that last year with a better performance and how we've run the company and we're doing that again this year," he said during a Q&A session with fans on the team website.

"I think we're proving that you can do a good job in Formula One for less money if you're well organized and well managed and I think Melbourne is testimony to that. Toyota are spending two hundred million US dollars more than us and we beat them so I think winning and the amount of money you spend isn't completely linked."

"If you've got a well-run team then you get the respect of your sponsors, the respect of your parent company, the money will start to flow and then you'll win. That's the cycle we're on. Just throwing money at something doesn't mean you'll win."

Jaguar is now in its fifth year of F1 and Pitchforth admits that the team is still seen as something of an outsider. "We kind of row our own canoe here at Jaguar racing and don't get involved in the other guys much," he said on the subject of getting along with the others.

"I think they're all an interesting group of characters but I think we're just sticking to our guns. I don't think they quite understand us -- we're not very accepted because they don't understand what we're doing. I think once we start to have a bit of success they'll start to accept us and know that we're not full of it really."

The title 'team principal' is not one that Jaguar really uses, the history of that particular position being somewhat turbulent. Pitchforth cleared up the confusion that some have over exactly what the pecking order is between himself and Ford's Tony Purnell.

"I am the boss of the team," he explained. "There are three companies in the Ford Motor Company called the Premier Performance Division (PPD) and Tony is the CEO of PPD. He is in charge of a company in Cambridge called Pi Research who deal with all the electronics, a company in Northampton called Cosworth Racing who make the engines and Jaguar Racing. I am the boss of the team, Tony is my boss."

Be part of something big

Write a comment
Show comments
About this article
Series Formula 1
Teams Jaguar Racing