IRL: Fay joins IMS as director of consumer promotions

New position focuses on group ticket sales for Speedway events INDIANAPOLIS, Tuesday, Jan. 21, 2003 -- Indianapolis Motor Speedway officials have hired Ryan Fay for the newly created position of director of consumer promotions. Fay is in...

New position focuses on group ticket sales for Speedway events

INDIANAPOLIS, Tuesday, Jan. 21, 2003 -- Indianapolis Motor Speedway officials have hired Ryan Fay for the newly created position of director of consumer promotions.

Fay is in charge of creating group ticket sales for the Indianapolis Motor Speedway's three world-class events: the Indianapolis 500-Mile Race, the Brickyard 400 NASCAR Winston Cup Series race and the United States Grand Prix Formula One race. Fay will work closely with the Speedway's marketing partnerships, hospitality and ticketing departments.

"Ryan has displayed a great deal of skill in terms of managing budgets and personnel and exceeding sales goals in his career," said Peggy Swalls, vice president of administration for IMS and director of the Speedway's ticket department. "We are confident he will be successful in developing relationships with our existing customers while creating new relationships and revenue for the Speedway."

Fay's professional sports marketing experience covers a variety of America's favorite pastimes: basketball, baseball and motor racing.

He comes to IMS after two-and-a-half years as director of marketing and sales for Kansas Speedway, part of International Speedway Corporation's portfolio of racetracks and host to annual Indy Racing League- and NASCAR-sanctioned events.

Fay organized the marketing department for the new 1.5-mile Kansas Speedway, beginning with his hiring in July 1999, and developed and promoted its brand name long before the facility played host to its first race in June 2001.

Before entering the motorsports industry, Fay worked for Capital Sports and Entertainment (owners/operators of the National Basketball Association's Sacramento Kings and WNBA's Sacramento Monarchs) during the 1998-99 NBA season as corporate marketing manager.

While attending and in the year immediately following graduation from Duke University in Durham, N.C., Fay held various positions -- from ballpark assistant to group outing coordinator -- with the Durham Bulls baseball club, a member of the AAA-level International League.

"Throughout my career in sports marketing, I have heard so much about the excellence of the Indianapolis Motor Speedway," Fay said. "I am extremely proud to be a member of the highly respected team that hosts three of the world's largest single-day sporting events."

-ims-

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Series Formula 1 , IndyCar , NASCAR Cup