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Insight: Scuderia Ferrari Uncovered - a virtual tour inside Ferrari's Formula 1 pit box

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Insight: Scuderia Ferrari Uncovered - a virtual tour inside Ferrari's Formula 1 pit box
Sep 4, 2015, 11:47 AM

If you’ve ever wanted to know what goes on in a Formula 1 team garage, a new digital tour of Ferrari’s pit box offers a glimpse of life behin...

If you’ve ever wanted to know what goes on in a Formula 1 team garage, a new digital tour of Ferrari’s pit box offers a glimpse of life behind the scenes in a Grand Prix pitlane.

Scuderia Ferrari Uncovered lets fans take a virtual tour of the pits at a race weekend. Breakaway sections of the tour show stories about Ferrari drivers Sebastian Vettel and Kimi Raikkonen, and the team's operations over an F1 weekend.

Scuderia Ferrari Uncovered

There are also segments that focus on the aerodynamics of Ferrari’s SF15-T, as well as the Shell Track Lab and the make up of the fuel Shell provides to Ferrari.

Visitors to the site can also head out into a virtual pitlane to see how the Ferrari mechanics prepare for, and execute, a pitstop. This feature includes a step-by-step commentary that explains the pitstop procedures from previously unseen angles.

Ferrari

The digital tour was created by using 360° photography of Ferrari’s pitbox and Shell’s Track Lab, that was filmed at the 2015 Bahrain Grand Prix.

Fiona Low, Shell’s global digital marketing manager, said: “The partnership is one of the most successful in motorsport history and is so much more than the traditional sponsorship, which is why we can create an asset like this. The partnership has lasted for over 60 years and launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on and off the track.

“Whether you are an F1 nut or just a curious sports fan, Scuderia Ferrari Uncovered is a great way to learn more about the sport of F1 and gain access into this exclusive world.”

Arrivabene

Head to www.shell.com/SFU for more information.
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