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Car unveilings and the build-up to the opening round can be more exciting than many grands prix, so it's crucial that Formula 1 gets 'launch season' right. Had teams not intervened, it could have gone very wrong.
With Abu Dhabi's dull season finale thankfully just a fading memory, the steady trickle of announcements last week about 2018 Formula 1 car launch dates marked the official switch-on of excitement for the season ahead.
It's the time of year when things get serious again: teams flat-out getting their new challengers in order; the nerves starting to heighten as the potential for smiles or tears on the first day of testing edges ever closer; plus fans and media getting more excited as the show gears up for getting back on the road.
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