How Acqua di Parma is bringing Italian craft to car culture

This article is in partnership with Acqua di Parma.

This weekend's Formula 1 Canadian Grand Prix at Circuit Gilles Villeneuve in Montreal represents cutting-edge design at the pinnacle of motorsport, but it also reflects the growing car culture across the country.

The evocative sights, sounds and smells associated with F1, coupled with eye-catching design, strikes at the heart of racing fans' passion for the sport – but that does't have to stop at the track.

Acqua di Parma car diffusers create a multi-sensory experience that makes every trip enjoyable. Created by the award-winning design duo GamFratesi, the diffuser is set in a leather cover that reflects Acqua di Parma’s extensive research in the finest quality leather.

Photo by: Acqua di Parma

Created through precision handcrafted workmanship, and with the appeal of unique fragrance compositions, the leather used to encase the car diffuser is exquisitely soft and luxurious, and compliments any car’s interior.

Finished with a special Piuma Lux treatment, which highlights the leather’s natural beauty, this luxurious material is carefully dyed and gently ironed with specialized machines to create its soft, smooth texture. 

The diffuser comes in different colour palettes, such as the seasonal ‘Cloudy Blue’ leather cover that fits over fragrance refills from the Acqua di Parma Home Collection. The shade is subtle and compliments a wide-degree of interior finishes.

Other colours, such as red and yellow, are designed to provide a pop of colour and stand out, making a real statement.

The diffuser attaches to the car’s air vent and, as air passes through it, circulates its fragrance into the interior.

Lance Stroll, Aston Martin AMR24, Charles Leclerc, Ferrari SF-24

Photo by: Sam Bagnall / Motorsport Images

So, whether you're navigating hairpin turns or simply cruising city streets, Acqua di Parma’s car diffusers transform every journey to emulate the sophistication of Formula 1.

It’s a reminder that the thrill of design, performance, and luxury aren't confined to the track – they can live on in quiet, personal moments behind the wheel.