Honda presented its 2007 livery on February 26th at London's Natural History Museum and revealed a car bare of any sponsor logos. The RA107 simply sports an image of planet Earth in an aim to 'raise awareness of the environmental issues facing the...
Honda presented its 2007 livery on February 26th at London's Natural History Museum and revealed a car bare of any sponsor logos. The RA107 simply sports an image of planet Earth in an aim to 'raise awareness of the environmental issues facing the planet'. Until now the car has run with plain black livery in testing.
"Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," said Honda CEO Nick Fry. "On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.
"In addition, the FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term. For example, by 2009, devices for energy recovery will be in place on the cars."
"So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that practical solutions can stem directly from engineers working on our F1 programme. They are working harder than ever to achieve our dreams and win the World Championship while embracing and underscoring Honda's environmental ethos."
The team is offering fans the chance to have their name on the car by making a pledge to help the environment. "First and foremost, we are a race team and F1 is very much a team sport," Fry added.
"We achieve our racing objectives only by working together and parallels can be drawn with the way that we must all join together to address the environmental challenge. We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change."
Yasuhiro Wada, Chairman and General Manager, commented: "Honda has a huge desire to challenge for this year's 2007 F1 World Championship. We hope this year will be a successful and exciting season. Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport."
"Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society. Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues."