Hanjin to run Chinese branding in Shanghai

Renault F1 Team Partner Hanjin Shipping will run with Chinese-language branding on the Renault R24 at this weekend's inaugural Chinese Grand Prix. The Korean group operates a global logistics and transportation network over 35 countries on six...

Renault F1 Team Partner Hanjin Shipping will run with Chinese-language branding on the Renault R24 at this weekend's inaugural Chinese Grand Prix.

The Korean group operates a global logistics and transportation network over 35 countries on six continents, comprising 140 vessels. Hanjin pioneered an early market entry strategy into China in 1989, and the country is now home to 29 of the company's offices, including its regional HQ in Shanghai. Its market presence includes 51 individual shipping routes to China, which enabled a transport volume of 100 million tonnes in 2003.

Hanjin has chosen to run with Chinese-language branding in order to reinforce brand awareness in this important market.

"Like Formula 1, Hanjin runs operations on a global scale and we strive to meet individual and cultural requirements," commented CEO Sooho Cho. "On the occasion of the first visit to China by Formula 1, we feel it is a significant gesture to address our local audience in their own language."

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Series Formula 1
Teams Renault F1 Team