Formula 1
Formula 1
19 Sep
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22 Sep
Event finished
26 Sep
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29 Sep
Event finished
10 Oct
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13 Oct
Event finished
24 Oct
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27 Oct
Event finished
01 Nov
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03 Nov
Event finished
14 Nov
-
17 Nov
Race in
18 Hours
:
17 Minutes
:
59 Seconds

Hamilton helping Mercedes shed old image - Wolff

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Hamilton helping Mercedes shed old image - Wolff
By:
Mar 11, 2013, 5:46 AM

Toto Wolff reveals that Lewis Hamilton will aid the Mercedes brand image along with their new sporty road cars.

Mar.11 (GMM) Mercedes is bidding to shed its "conservative" image, new director and team co-owner Toto Wolff has revealed.

Over the winter, it has been all change at the German team; swapping Michael Schumacher with Lewis Hamilton, Norbert Haug with Austrian Wolff and Niki Lauda, and soon set to push ahead with McLaren's ex technical chief Paddy Lowe.

"At Mercedes, we no longer want to be so conservative," Wolff is quoted by Austrian television ORF 1.

"The new Mercedes (road car) models are young and sporty."

He admitted that hiring 2008 world champion Hamilton, who is replacing the 44-year-old seven time world champion Schumacher, is a key factor.

"Lewis not only has an immense driving talent, but a great technical understanding.

Lewis Hamilton, Mercedes AMG F1 W04 has his first run
Lewis Hamilton, Mercedes AMG F1 W04 has his first run

Photo by: XPB Images

"He also has the right feel for the staff and how to motivate them. After the first two days of testing, he knew all 50 team members at the track by name.

"The image of him that is sometimes drawn by the media does not correspond to reality," insisted Wolff.

Wolff admitted, however, that with all the changes come higher expectations.

"We have been brought in to turn the team around," he said, referring also to Lauda, "and if we cannot (do that), we're gone.

"But I'm convinced we can, and the board knows what resources and time we need."

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