Haas and Williams linked to BWT sponsor move

The iconic pink colour of Austrian water treatment company BWT could remain in Formula 1 this year, with sources indicating it has held talks with Haas and Williams.

Haas and Williams linked to BWT sponsor move

BWT was the title sponsor of Racing Point last year, having worked with the Silverstone-based outfit since 2017.

Its famous pink livery proved to be a standout in the sport, and achieved its most famous moment when Sergio Perez triumphed at the Sakhir Grand Prix last year.

However, Racing Point's rebranding as Aston Martin, and preference to run a British racing green livery, meant that BWT's partnership with the team ended.

While there has been no confirmation that BWT will continue its involvement in F1, sources have indicated to Motorsport.com that the company has been looking at two choices to keep its colours in grand prix racing.

One option is to move to Haas, which has been without a title sponsorship since a deal with energy drinks company Rich Energy collapsed midway through 2019.

Although requests to the American-owned team and BWT to comment on the possibility have not been responded to, rumours about the tie-up have accelerated after some intriguing comments in the German media.

With Mick Schumacher making his F1 debut for Haas this year, his uncle Ralf suggested to German publication Express that there could be a new sponsor and new colours for the team.

"A sponsor has just become available," said Schumacher. "Not that this particular colour comes into play with Mick."

Ralf Schumacher's son David (Mick's cousin) has competed in BWT's Pink in the past, during his time with Ralf's and Gerhard Ungar's US Racing team in Formula 4.

It is understood, however, that Haas may not be BWT's only option, with sources revealing that the company has held talks with the Williams team too.

Williams is undergoing a revamp under new investors Dorilton Capital, and appeared to run its new FW43B in a plain blue livery at Silverstone on Wednesday.

Despite the early outing for the car, the team is not planning to hold a launch event until March 5. The delay until then before revealing its 2021 challenger could be linked to the finalising of new sponsorship deals.

Williams has declined to comment on the specific of any BWT talks, however.

A team spokesperson said: "Williams Racing is shaping an exciting new brand direction and commercial strategy and this is resulting in significant interest as we begin a new era for the team.

"By their nature these discussions are confidential so as a policy, we do not comment on any specifics or speculation."

BWT is active in the field of water treatment across a range of business, including drinking water systems, the pharmaceutical industry, heating and air conditioning systems and swimming pools.

The boss and main shareholder is Mercedes boss Toto Wolff's friend Andreas Weibenbacher with his WAB Group.

The company had originally hoped to get involved in F1 in 2017 as a sponsor at Mercedes, but was only interested in doing so if it could rebrand the whole car pink.

With Mercedes not willing to move away from its silver colours, a deal was instead struck between BWT and Force India for it to be principal sponsor. That then stepped up for BWT to be title sponsor in 2020.

shares
comments

Related video

Monaco to begin F1 circuit installations next week for 2021 events

Previous article

Monaco to begin F1 circuit installations next week for 2021 events

Next article

Why Alpine faces the same junior problem as Ferrari

Why Alpine faces the same junior problem as Ferrari
Load comments
The IndyCar feature that Paul Ricard desperately needs in F1 Prime

The IndyCar feature that Paul Ricard desperately needs in F1

The French Grand Prix offered a surprisingly interesting spectacle, despite the headache-inducing nature of the circuit. But IndyCar's Road America race offered far more in terms of action - and the increased jeopardy at the Elkhart Lake venue might be something Paul Ricard needs in future...

French Grand Prix driver ratings Prime

French Grand Prix driver ratings

The French GP was a weekend decided by tiny margins both at the front of the field, as Red Bull inflicted a comeback defeat on Mercedes, and in the battle for the minor points places. That's reflected in our driver ratings, where several drivers came close to a maximum score

Formula 1
Jun 21, 2021
How Red Bull took French GP "payback" on a day of Mercedes mistakes Prime

How Red Bull took French GP "payback" on a day of Mercedes mistakes

The French GP has been a stronghold for Mercedes since Paul Ricard's return to the calendar in 2018. But that all changed on Sunday, as a clever two-stop strategy guided Red Bull's Max Verstappen to make a race-winning pass on the penultimate lap - for once leaving Mercedes to experience the pain of late defeat it has so often inflicted on Red Bull

Formula 1
Jun 21, 2021
The Mercedes lap that puts F1 victory fight back on a knife-edge Prime

The Mercedes lap that puts F1 victory fight back on a knife-edge

Red Bull led the way after the first two practice sessions for the 2021 French Grand Prix, but only just ahead of Mercedes. There was all the usual practice skulduggery complicating the performance picture, but one aspect seen at the world champion squad gave it a ‘surprise’ lift, as it looks to leave its street-circuit struggles firmly in the past.

Formula 1
Jun 19, 2021
How Ferrari got its F1 recovery plan working Prime

How Ferrari got its F1 recovery plan working

After its worst campaign in 40 years, the famous Italian team had to bounce back in 2021 – and it appears to be delivering. Although it concedes the pole positions in Monaco and Baku paint a somewhat misleading picture of its competitiveness, the team is heading into the 2022 rules revamp on much stronger footing to go for wins again

Formula 1
Jun 18, 2021
The joy that exposes F1’s key weakness Prime

The joy that exposes F1’s key weakness

Long-awaited wins for ex-Formula 1 drivers Marcus Ericsson and Kevin Magnussen in IndyCar and IMSA last weekend gave F1 a reminder of what it is missing. But with the new rules aimed at levelling the playing field, there’s renewed optimism that more drivers can have a rewarding result when their day of days comes

Formula 1
Jun 17, 2021
The F1 figures Red Bull and Mercedes can't afford to see again Prime

The F1 figures Red Bull and Mercedes can't afford to see again

OPINION: An interloper squad got amongst the title contenders during Formula 1’s street-circuit mini-break, where Red Bull left with the points lead in both championships. But, as the campaign heads back to purpose-built venues once again, how the drivers of the two top teams compare in one crucial area will be a major factor in deciding which squad stays in or retakes the top spot

Formula 1
Jun 16, 2021
Why Alfa's boss is up to the task of securing a stronger F1 future Prime

Why Alfa's boss is up to the task of securing a stronger F1 future

Two tenth places in recent races have lifted Alfa Romeo to the head of Formula 1's 'Class C' battle in 2021, but longer-term the Swiss-based squad has far loftier ambitions. With the new 2022 rules set to level out the playing field, team boss Frederic Vasseur has good reason to be optimistic, as he explained to Motorsport.com in an exclusive interview

Formula 1
Jun 15, 2021