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Formula 1's billion-dollar problem

Formula 1's rulemakers, movers and shakers are meeting again to discuss its future engine direction - trouble is, keeping the old guard happy while tempting in new competitors is proving a very difficult task.

After a year of grace while it found its feet, Formula 1's new owner is about to find out just how tough it can be to square circles in modern grand prix racing. Social media strategies, 'fan engagement' and experimental grid ceremonies are all well and good to start with, but now it's time for the serious stuff.

Few would disagree with appointing Ross Brawn to a senior position and asking him to map out F1's future technical direction. By all accounts, Brawn knows his onions - the technical ones and the political ones too.

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About this article
Series Formula 1
Article type Analysis
Topic's Prime content