Ferrari discussing new F1 deal despite dropping Mission Winnow logos

Ferrari Formula 1 boss Mattia Binotto says talks with tobacco giant Philip Morris International over a new sponsorship deal are ongoing despite dropping the Mission Winnow logos for EU races.

Ferrari discussing new F1 deal despite dropping Mission Winnow logos
Listen to this article

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.

But after PMI launched its Mission Winnow initiative with a view to a non-tobacco future in 2018, Ferrari ran with Mission Winnow sponsorship on its cars, as well as becoming the title sponsor starting in 2019.

The Mission Winnow branding has been used on and off since then depending on where races are being held amid PMI’s desire to avoid creating controversy over tobacco advertising laws. The logos were not used at all through the shortened 2020 season, but returned with a vibrant green design on the engine cover of the Ferrari SF21 car.

It was announced ahead of last weekend’s French Grand Prix that the Mission Winnow logos would not be used at any of the upcoming races in the EU, nor at the British Grand Prix in July.

Read Also:

But Ferrari team principal Binotto denied that this was a sign that the relationship with PMI was coming to an end, saying he did not think there was “any relation between the two”.

“If you look as well at last year's or previous years, there were races where we are not having to logo on the car,” Binotto said. “That was down to the regulations of various countries, and we are simply trying to respect it as we did in the past and still do today.”

Ferrari’s existing sponsorship agreement with PMI expires at the end of this year, but Binotto said that talks were already underway over a new contract.

“You’re right, the contract is finishing by the end of the year,” Binotto said. “But we have discussions ongoing with PMI which has been a very strong and close partner for us for many, many years, and the relationships are good.

“So how it will be concluded, I think we will see in the next months.”

shares
comments

Related video

Can Red Bull really win anywhere now it’s toppled a Mercedes F1 stronghold?
Previous article

Can Red Bull really win anywhere now it’s toppled a Mercedes F1 stronghold?

Next article

Hamilton: Defending harder against Verstappen was "pointless"

Hamilton: Defending harder against Verstappen was "pointless"
Why is Oscar Piastri F1's most sought-after rookie? Prime

Why is Oscar Piastri F1's most sought-after rookie?

The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old

The unintended benefit that F1's new engine rules era will deliver Prime

The unintended benefit that F1's new engine rules era will deliver

Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume

Formula 1
Sep 29, 2022
How de Vries made himself impossible to ignore for a belated F1 chance Prime

How de Vries made himself impossible to ignore for a belated F1 chance

Nyck de Vries appeared to have missed his opportunity to break into Formula 1 as he was passed over for more exciting talents who have now become frontrunners and title fighters. But after catching the eye outside of the F1 sphere, before his stunning impromptu grand prix debut in Italy, will it lead to a delayed full-time race seat?

Formula 1
Sep 29, 2022
Can Hamilton produce another Singapore magic moment? Prime

Can Hamilton produce another Singapore magic moment?

The Singapore Grand Prix has, explains Ben Edwards, played an important role in Lewis Hamilton’s Formula 1 career. As the series returns to the Marina Bay Street Circuit for the first time in three years, he faces the latest challenge with an underperforming Mercedes car.

Formula 1
Sep 28, 2022
Why Sainz is key to Ferrari achieving its chairman's F1 goals Prime

Why Sainz is key to Ferrari achieving its chairman's F1 goals

Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory

Formula 1
Sep 27, 2022
How its faltering first turbo car advanced a Williams-Honda glory era Prime

How its faltering first turbo car advanced a Williams-Honda glory era

Stuart Codling charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022
The Moss-Ferrari farce that current F1 drivers are thankfully spared Prime

The Moss-Ferrari farce that current F1 drivers are thankfully spared

Recent moves within the driver market have reminded Maurce Hamilton of a time when contracts weren’t worth the paper they weren’t written on…

Formula 1
Sep 24, 2022
The seven factors powering Verstappen's 2022 F1 domination Prime

The seven factors powering Verstappen's 2022 F1 domination

After a tooth and nail and, at times, toxic Formula 1 world championship scrap last year, Max Verstappen's march to a second consecutive title has been the exact opposite. But has he really changed in 2022? Here's a dive into what factors have played a crucial role, both inside the Verstappen camp and elsewhere, in the Dutch driver's domination.

Formula 1
Sep 23, 2022