F1 social media approach “narrow-minded” – Grosjean

Formula 1’s approach to the usage of social media is “too narrow-minded” and is preventing the sport from gaining new fans, according to Haas driver Romain Grosjean.

F1 social media approach “narrow-minded” – Grosjean
Romain Grosjean, Haas F1 Team
Romain Grosjean, Haas F1 Team
Romain Grosjean, Haas F1 Team
Romain Grosjean, Haas F1 Team VF-16
Listen to this article

Amid declining television audiences over the last few years, F1 has in recent times established an official presence on platforms such as Twitter and YouTube – despite Bernie Ecclestone’s long-standing opposition.

But the sport’s policy on the usage of video footage remains extremely strict, to the frustration of Grosjean, who says that a big opportunity for grand prix racing to gain a wider following is being squandered as a result.

“I ran a live video on my Facebook page during our filming day, as well as from my room yesterday,” he explained to Motorsport.com in an exclusive interview.

“And the FOM asked me to remove all the videos. We had more than a million views on all the videos.

“I think it's great, it allows people to see F1, what it's like inside, behind the scenes, but we're not allowed.”

The Haas driver added: “F1 is too narrow-minded - we say that we lose fans, but nowadays, social networks have so many billion people in the world - and we're not allowed to make the most of them.”

The Frenchman was, however, supportive of the new fan-voted ‘Driver of the Day’ award that is being adopted in 2016, saying: “There's the fan vote for the driver of the day, which is good, having fans behind us. It's rather cool.”

Interview by Basile Davoine and Benjamin Vinel

shares
comments
Force India: "Door still open" for Aston Martin partnership
Previous article

Force India: "Door still open" for Aston Martin partnership

Next article

Weekend debate: F1 liveries - Are they really boring this year?

Weekend debate: F1 liveries - Are they really boring this year?
The relaxed home life that helps F1’s Kevin Magnussen to deliver Prime

The relaxed home life that helps F1’s Kevin Magnussen to deliver

The unrelenting grasp of the tax man prompts most racing drivers to move to the likes of Monaco, Switzerland or Dubai. But, as Oleg Karpov found out, Kevin Magnussen is quite happy where he is, thank you very much – at home, with his family, in Denmark

Formula 1
Oct 5, 2022
How Perez has shown what many F1 drivers need from the 2022 season run-in Prime

How Perez has shown what many F1 drivers need from the 2022 season run-in

OPINION: Sergio Perez’s Singapore triumph arrested a big decline in his Formula 1 performances against Max Verstappen at Red Bull since his Monaco win. He now needs to maintain his form to the season’s end, while others are also seeking a change in fortunes.

Formula 1
Oct 5, 2022
How the FIA should punish any breaches of the F1 cost cap Prime

How the FIA should punish any breaches of the F1 cost cap

OPINION: On Wednesday, the FIA will issue F1 teams with compliance certificates if they stuck to the 2021 budget cap. But amid rumours of overspending, the governing body must set a critical precedent. It needs to carefully pick between revisiting the bitterness of Abu Dhabi, a contradictory punishment and ensuring parity for the rest of the ground-effect era

Formula 1
Oct 4, 2022
Singapore Grand Prix Driver Ratings 2022 Prime

Singapore Grand Prix Driver Ratings 2022

A testing return to the Singapore Grand Prix in tricky conditions created plenty of hazards and mistakes for the Formula 1 drivers to fall into. That partly explains a number of low scores, including from a handful of high profile runners, allowing others to take a starring role under the floodlights

Formula 1
Oct 3, 2022
The two key contributors to Leclerc's defeat to Perez in Singapore Prime

The two key contributors to Leclerc's defeat to Perez in Singapore

In a marathon Formula 1 Singapore Grand Prix, Sergio Perez’s victory was only assured hours after the race due to a stewards investigation. Throughout the contest the Red Bull driver impressively held off Ferrari’s Charles Leclerc in changing conditions to see the Mexican pull out enough of an advantage to negate his post-race penalty

Formula 1
Oct 3, 2022
Why is Oscar Piastri F1's most sought-after rookie? Prime

Why is Oscar Piastri F1's most sought-after rookie?

The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old

Formula 1
Sep 30, 2022
The unintended benefit that F1's new engine rules era will deliver Prime

The unintended benefit that F1's new engine rules era will deliver

Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume

Formula 1
Sep 29, 2022
How de Vries made himself impossible to ignore for a belated F1 chance Prime

How de Vries made himself impossible to ignore for a belated F1 chance

Nyck de Vries appeared to have missed his opportunity to break into Formula 1 as he was passed over for more exciting talents who have now become frontrunners and title fighters. But after catching the eye outside of the F1 sphere, before his stunning impromptu grand prix debut in Italy, will it lead to a delayed full-time race seat?

Formula 1
Sep 29, 2022