Motorsport Blog
Topic

Motorsport Blog

F1 moves away from 'one man show' with new hires on sponsorship and research

Hot on the heels of appointing its first ever Head of Communications last week, Formula 1 today announced that it has hired two more senior executi...

F1 moves away from 'one man show' with new hires on sponsorship and research

Hot on the heels of appointing its first ever Head of Communications last week, Formula 1 today announced that it has hired two more senior executives, as it moves further away from what Chase Carey described as the 'one man show' under Bernie Ecclestone.

Murray Barnett comes in as Global Head of Sponsorship & Commercial Partnerships and Matthew Roberts as Global Head of Research. Both are roles that have not existed before in the sport.

Previously Ecclestone handled most of the sponsorship deals himself, along with one in house specialist.

Barnett (above) has extensive experience across a number of sports, most recently rugby and has a lot of broadcast experience as part of the team that launched ESPN UK. He is in charge of exending F1's reach of sponsors and global partners and developing new opportunities to sell to partners.

Roberts (below) will lead Formula 1’s commercial research division, carrying out a thorough audit of existing markets and new markets for the sport, providing research against which Barnett and overall commercial boss Sean Bratches can then sell.

The new team wants to greatly increase revenues from the approximately $1.6 to $1.8 billion annual turnover that it has experienced n the last three to five years.

The new management team under Carey has been busy in the weeks since taking over, visiting each of the teams for meetings, as well as the FIA. Carey has convened a meeting of team principals next week ahead of the transfer to Melbourne for the first Grand Prix under Liberty Media ownership.

There are many ideas in the pipeline, some that will come on stream from race one and others that will roll out as the year goes on, but it sounds like F1 fans will begin to see the difference in approach of the new owners as 2017 unfolds.

Liberty has promised to put fans at the heart of their proposition and to give them more and better touch points with the sport.

The season is shaping up well, with the new 2017 regulations taking a step towards bringing back exciting looking cars, albeit only a small step in the view of this site. However the signs are that Ferrari is very competitive with Mercedes under these new rules and Red Bull is also within reach of the top two teams, which they can catch up through development. Meanwhile the midfield battle looks very tight and should provide plenty of incidents and drama.

What do you think?Leave your comments below

shares
comments
Barcelona F1 test: Raikkonen first to break into the 1m18s

Previous article

Barcelona F1 test: Raikkonen first to break into the 1m18s

Next article

Renault test form hasn't "matched our expectations" - Hulkenberg

Renault test form hasn't "matched our expectations" - Hulkenberg
Load comments
The details that boosted Verstappen and held back Hamilton in Austin Prime

The details that boosted Verstappen and held back Hamilton in Austin

As the 2021 Formula 1 title battle winds towards its climax, the United States GP added another thrilling act in the Lewis Hamilton-Max Verstappen battle. Although Hamilton aced the start, Verstappen and Red Bull took the initiative with strategy and were richly rewarded, despite Mercedes' best efforts as the race went down to the wire

Formula 1
Oct 25, 2021
US Grand Prix Driver Ratings Prime

US Grand Prix Driver Ratings

On a baking hot afternoon in Texas, Formula 1 drivers were tested to their limits. As the pressure on the title contending squads reaches an ever-greater level of intensity, the foremost challengers again showed their class, but were outshone by a standout drive from the upper midfield

Formula 1
Oct 25, 2021
The 10 greatest drives of lost legend Jo Siffert Prime

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment.

Formula 1
Oct 24, 2021
Why a misunderstood Kimi Raikkonen will thrive in retirement Prime

Why a misunderstood Kimi Raikkonen will thrive in retirement

Three years on from Kimi Raikkonen's last Grand Prix victory at Austin, he is now six races away from ending the longest Formula 1 career in history. His friend and former Ice1 Racing rally team PR man Anthony Peacock explains why there’s nobody quite like the 2007 world champion and why F1 will miss him (but he won’t miss it).

Formula 1
Oct 24, 2021
How Verstappen has become F1 champion material Prime

How Verstappen has become F1 champion material

As Red Bull and Honda go all-out for victory in the Japanese engine manufacturer’s last season of its latest Formula 1 dalliance, Max Verstappen finds himself thrust into a compelling title fight with Lewis Hamilton. He told OLEG KARPOV about his evolution into a world championship contender and why Red Bull's no compromise ethos suits him down to the ground

Formula 1
Oct 23, 2021
Why long-run times should please Red Bull in Austin F1 battle Prime

Why long-run times should please Red Bull in Austin F1 battle

Mercedes has been on a roll of late in the ultra-tight fight to win the 2021 Formula 1 world championship. It started off well in practice at Austin for this weekend’s US Grand Prix, but Red Bull got closer as Friday unfolded and even seemed to find an edge in one critical area of what seems set to be set to be another close contest.

Formula 1
Oct 23, 2021
The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen Prime

The six critical factors that could hand F1 2021 glory to Hamilton or Verstappen

The 2021 Formula 1 title battle is finely poised with six races remaining, as just six points separate championship leader Max Verstappen from seven-time champion Lewis Hamilton. In such a closely-fought season, the outcome could hinge on several small factors playing the way of Red Bull or Mercedes

Formula 1
Oct 22, 2021
Can Whitmarsh appointment help Aston succeed where its F1 rivals failed? Prime

Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?

Aston Martin owner Lawrence Stroll is determined to make the group a billion-dollar business. MARK GALLAGHER analyses his latest play – bringing former McLaren team principal Martin Whitmarsh into the fold

Formula 1
Oct 22, 2021