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F1 fans win $50,000 and behind the scenes Monaco GP experience in crowdsourcing challenge

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F1 fans win $50,000 and behind the scenes Monaco GP experience in crowdsourcing challenge
Dec 18, 2014, 6:35 PM

The Grand Prize winners of F1's breakthrough crowdsourcing initiative, the 2014 F1 Connectivity Innovation Prize, have been announced today and the...

The Grand Prize winners of F1's breakthrough crowdsourcing initiative, the 2014 F1 Connectivity Innovation Prize, have been announced today and they win $50,000 and a behind the scenes 2015 Monaco GP experience for their innovative solution to the problem of cataloguing F1 Management's huge archive of video content.

The judging panel, which included F1 commentator Martin Brundle and Mercedes' F1 technical chief Paddy Lowe picked the winner for its originality and user-friendly approach.

Jody Allen, Tom Williams, Chris Randall and Chris Belmore from London submitted a solution that could empower fans around the world to contribute to the process of cataloguing over 60,000 hours of video in Formula One Management’s digital archive.

The team proposed a solution to the ‘Crowd Sourcing Commentary Challenge’ where fans would be given access and encouraged to submit their 'greatest moments’ compilation each week. Searching the archive, which has already been tagged with baseline metadata, fans could explore the relevant race and using the simple editing interface, find and clip their moment. The fan community would vote on the winning clips and the winners could receive VIP prizes. This user-centric approach could empower F1 viewers to catalogue the digital archive, whilst also adding a new dimension to the fan experience.

Collecting the Grand Prize, the team leader Jody Allen said, “At the heart of our belief as Formula 1 fans was the conviction that everyone has their own treasured memory of key moments in the sport’s history. Some are the instantly recognised seminal events, others are highly individual and personal.

Screen Shot 2014-12-18 at 17.27.59

"By connecting these moments to narrative allowed us to build something that was more than just a rigid and structured database, but rather a fluid and dynamic set of linkages between everyone’s personal views of the sport. We’re delighted the judges’ welcomed our approach as the work required plenty of detailed consideration – and quite a few late nights.”

Screen Shot 2014-12-18 at 17.28.18

Mehul Kapadia, MD of the F1 Business, Tata Communications confirmed that the challenge will be back in the future. He said: “We at Tata Communications decided to partner with Formula One Management and MERCEDES AMG PETRONAS to give fans around the world a chance to show their creativity and passion for the sport. This has been a genuinely global competition, and we’re proud to have been a catalyst for some truly visionary thinking.”
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Series Formula 1
Tags innovation