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F1 fan survey - High Definition TV and internet are key

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F1 fan survey - High Definition TV and internet are key
Jun 10, 2010, 2:09 PM

The results of a new F1 fans survey have been published today.

The results of a new F1 fans survey have been published today. The survey was carried out by the Formula One Teams Association, with help from LG and F1 Racing magazine. 85,000 fans around the world were sounded out.

As with all surveys you can pull out what you want to suit your argument and this one isn't going to bring about any revolutions, apart from the call for Grands Prix to be broadcast in High Definition.

It's a lengthy document which shows some fans' opinions about F1, what they would like to see more or less of in the coverage and how they consume it, with the internet's growing importance clear for all to see.

The survey is divided into avid fans and the mildly interested.

There aren't to many surprises in there - 80% of fans think overtaking is important and 84% of avid fans watch more than 12 races and a similar number sit through the whole race from start to finish.

TV remains the main window in on the sport with 90% of avid fans and 48% of all fans accessing the sport on TV regularly. Radio comes out badly with only 4% of all fans accessing the sport that way. F1 magazines and newspapers are also declining as sources of information about the sport.

However the internet's growing importance is also highlighted with 72% of avid fans and 29% of all fans regularly going onto websites. Mobile phones remains a largely untapped market with only 4.8% of fans accessing F1 data on their mobile.

One of the biggest clamours is for F1 to be shown in High Definition - 70% of fans are calling for it, according to the survey.

Other eye catching results were that 47% of all fans think that advanced technology best sums up the sport, more than glamour or excitement or drama; 47% say that there is too much politics in F1, 51% would like more analysis of pit strategies and tactics; 50% want more understanding of how stewards reach their decisions.

There are also some more subtle questions about whether fans think FOTA should take a more central role in speaking up on the sport, recommending technologies and such like. These initiatives have roughly 50% support, according to the survey.
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