F1 drops rainbow branding in updated We Race As One initiative

Formula 1 has announced it will drop the rainbow branding from its We Race As One campaign after updating its objectives for the initiative in 2021.

F1 drops rainbow branding in updated We Race As One initiative

The campaign was intended to acknowledge the worldwide battle against COVID-19 and the fight against discrimination across the world, using the rainbow as “a symbol used internationally in the recent crisis to bring communities together”.

The branding featured on teams’ cars and on trackside hoardings, but will now be dropped ahead of the 2021 season after F1 outlined its plans for We Race As One on Wednesday.

“This season the rainbow will no longer feature alongside the #WeRaceAsOne platform,” a statement from F1 reads.

“While the COVID-19 pandemic is still an ongoing battle, we are focussing the platform on the three core pillars of our Environment, Social and Corporate Governance strategy.

“Those pillars are sustainability, diversity and inclusion, and community. These areas are a priority for the sport where progress has already been made but with more commitments to be delivered in coming months and years.”

Lando Norris, McLaren, Lewis Hamilton, Mercedes-AMG F1, Max Verstappen, Red Bull Racing, Sebastian Vettel, Ferrari, and the other drivers stand and kneel in support of the End Racism camapaign

Lando Norris, McLaren, Lewis Hamilton, Mercedes-AMG F1, Max Verstappen, Red Bull Racing, Sebastian Vettel, Ferrari, and the other drivers stand and kneel in support of the End Racism camapaign

Photo by: Andy Hone / Motorsport Images

F1 used time before each race last year to allow drivers to make a gesture against racism, with the majority of the grid opting to take a knee before the start of each race. The slot will be kept in the schedule for 2021.

“We plan to include a moment before the start of each race this season to show our united support for important issues and will be discussing this with the drivers and the teams ahead of the start of the season,” the statement reads.

F1 also outlined where the focus of the series will lie in its We Race As One campaign, furthering diversity and inclusivity within motorsport, as well as helping its environmental push.

F1 hopes to create “a clear path towards sustainably fuelled hybrid engines” in 2021, as well as reducing the amount of single-use plastic in the paddock, and alter freight methods, as well as switching to remote operations in some cases to eliminate the amount of freight being taken to races.

Another goal is to “roll out internships and apprenticeships within Formula 1 for under-represented groups to provide access to a promising career in the sport”, as well as “funding scholarships for talented engineering students from diverse and underprivileged backgrounds with work experience opportunities at F1 and the Teams during their studies.”

Read Also:

F1 will include W Series among its support series at eight grands prix this year, and has included a growth in awareness of the category, as well as the FIA’s Women in Motorsport initiatives, as part of its plans for 2021.

“Our We Race As One platform was very effective at raising the awareness of socially important issues and our steadfast commitment to make a positive change,” said F1 president and CEO Stefano Domenicali.

“We are very proud of it and the teams have embraced it fully. While our commitment through words to tackling issues like sustainability and diversity in our sport are important, it is our actions that we will be judged on.

“We have already made good progress on our sustainability plans and you will see strong actions being executed this year across all three of our WRAO pillars. We know we must continue to move forward on these issues and the whole sport is united in doing this in the months and years ahead."

 

shares
comments

Related video

Alpine open to placing F1 juniors with other teams

Previous article

Alpine open to placing F1 juniors with other teams

Next article

F1 braced for sprint race, engine freeze decisions

F1 braced for sprint race, engine freeze decisions
Load comments
The hidden Ferrari struggle that Sainz’s recent charge put to rest Prime

The hidden Ferrari struggle that Sainz’s recent charge put to rest

Despite appearing to adjust to life as a Ferrari driver with relative ease, it was far from straightforward under the surface for Carlos Sainz. But, having made breakthroughs in rather different routes at the Russian and Turkish races, he’s now targeting even greater feats for the rest of the Formula 1 season

The final throes of Brazil's fleetingly successful F1 team Prime

The final throes of Brazil's fleetingly successful F1 team

Emerson Fittipaldi is better remembered for his Formula 1 world championships and Indianapolis 500 successes than for the spell running his eponymous F1 team. Despite a hugely talented roll call of staff, it was a period of internal strife, limited funding and few results - as remembered by Tim Wright.

Formula 1
Oct 18, 2021
Why McLaren's expanding agenda will benefit its F1 resurgence Prime

Why McLaren's expanding agenda will benefit its F1 resurgence

In the 1960s and 1970s, McLaren juggled works entries in F1, sportscars and the Indy 500 while building cars for F3 and F2. Now it’s returning to its roots, expanding into IndyCars and Extreme E while continuing its F1 renaissance. There’s talk of Formula E and WEC entries too. But is this all too much, too soon? Stuart Codling talks to the man in charge.

Formula 1
Oct 17, 2021
How Tsunoda plans to achieve his F1 potential Prime

How Tsunoda plans to achieve his F1 potential

Yuki Tsunoda arrived in grand prix racing amid a whirlwind of hype, which only increased after his first race impressed the biggest wigs in Formula 1. His road since has been rocky and crash-filled, and OLEG KARPOV asks why Red Bull maintains faith in a driver who admits he isn’t really that big a fan of F1?

Formula 1
Oct 15, 2021
The danger of reading too much into F1's clickbait radio messages Prime

The danger of reading too much into F1's clickbait radio messages

OPINION: After Lewis Hamilton responded to reports labelling him 'furious' with Mercedes following his heated exchanges over team radio during the Russian Grand Prix, it provided a snapshot on how Formula 1 broadcasting radio snippets can both illuminate and misrepresent the true situation

Formula 1
Oct 14, 2021
How F1’s pole winner approach undermines drivers Prime

How F1’s pole winner approach undermines drivers

OPINION: Valtteri Bottas is credited with pole position for the 2021 Turkish Grand Prix, despite being beaten in qualifying. This is another example of Formula 1 and the FIA scoring an own goal by forgetting what makes motorsport magic, with the Istanbul race winner also a victim of this in the championship’s recent history

Formula 1
Oct 13, 2021
Turkish Grand Prix driver ratings Prime

Turkish Grand Prix driver ratings

On a day that the number two Mercedes enjoyed a rare day in the sun, the Turkish Grand Prix produced several standout drives - not least from a driver who has hit a purple patch of late

Formula 1
Oct 11, 2021
The hidden factors that thwarted Hamilton's bid for Turkey glory Prime

The hidden factors that thwarted Hamilton's bid for Turkey glory

Starting 11th after his engine change grid penalty, Lewis Hamilton faced a tough task to repeat his Turkish Grand Prix heroics of 2020 - despite making strong early progress in the wet. Instead, his Mercedes teammate Valtteri Bottas broke through for a first win of the year to mitigate Max Verstappen re-taking the points lead

Formula 1
Oct 11, 2021