CVC chairman Donald Mackenzie acknowledges that there is a desire to improve F1, and insists that the sport's biggest shareholder supports the move for change.
Mackenzie has been a regular sight at grands prix this year as discussions continue about how to improve the show.
He was also present at the Strategy Group meeting on May 14th, where many ideas were bounced around.
Although he believes some of the criticism Formula 1 has faced is unfair, Mackenzie admits there is an urgency to make the sport more enjoyable for the fans.
"I think the sport is actually much better than people are writing," Mackenzie told Motorsport.com.
"But there is definitely some urgency to see some improvements made, to make it a more exciting sport.
"Bernie [Ecclestone], the teams and the FIA are working on it, and I hope some of the improvements will come along soon."
Mackenzie conceded that things like the multiple power unit grid penalties seen in the Austrian Grand Prix are not popular with the public.
"We don't like that either," he said. "It does seem unfair that the driver gets punished for a poor engine, or a mechanical failure.
"But that's the FIA's domain. I know that there's goodwill everywhere to see if we can make it more interesting and exciting for the fans.
"I'm not sure that refuelling is one of the top priorities. I think we're just trying to work out how to make the cars go faster.
"They need more fuel to go quicker, and someone said we might need to refuel, but it was never a strategy."
Red Bull will win again
Mackenzie added that he understand Red Bull owner Dietrich Mateschitz's disappointment and his recent complaints, but he is convinced the team will return to winnings ways.
"I think he's obviously disappointed about where the team is. But he's a good guy, and I'm sure they're going to sort that team out, and he'll be winning again.
"Red Bull need a better engine than they have, and it would be great if Renault could come up with it. Bernie's trying to find them a better engine."
Mackenzie reiterated that CVC has no interest in providing more money for the struggling midfield teams, but said that there was a bigger picture that could ultimately help them.
"There are contracts in place, and they agreed with the contracts when they signed them," he added.
"It's always annoying when people change their minds later. We want to help the small teams when we can. We can reduce costs, make the sport more attractive, and get more sponsorship. That would be a good thing."