Channel 4 has promised fans that there will be no advertising breaks during the live Formula 1 races it shows from next year.
In a surprise move, British broadcaster C4 has stepped in to secure the rights to show F1 from 2016 after the BBC was forced to terminate its contract as a cost-cutting measure.
C4's contract runs from 2016 to 2018, and will allow it to show 10 live races alongside the highlights packages.
The races will be shown free of charge and in high definition.
As part of its deal, C4 has agreed – in a first for a British commercial broadcaster – not to interrupt the coverage of races with adverts.
Jay Hunt, Channel 4 CEO, said: "Channel 4 and Formula 1 are the perfect partnership. We've the same appetite for innovation and we'll be demonstrating that to fans by becoming the first free-to-air commercial broadcaster to show the races ad free."
F1 supremo Bernie Ecclestone said he was especially delighted with the advertising promise, which will be good news for fans.
"I am sorry that the BBC could not comply with their contract but I am happy that we now have a broadcaster that can broadcast Formula 1 events without commercial intervals during the race," he said.
"I am confident that Channel 4 will achieve not only how the BBC carried out the broadcast in the past but also with a new approach as the world and Formula 1 have moved on."