Chandon joins McLaren as a sponsor

The McLaren F1 team has announced that Chandon will be a sponsor of the British squad.

The new partnership, which will commence in 2016, was made official today at the McLaren Technology Centre in Woking.

The images released by the team showed Chandon replaced Johnnie Walker's name on the sides of the cockpit of McLaren's car.

Chandon is part of the LVMH group, of which Diageo - which owns the Johnnie Walker brand - owns a 34 per cent stake in.

It is unclear if the new deal delivers a big revenue boost or is part of the original Diageo deal.

Johnnie Walker was still present in the mirrors in the images released by McLaren, but speculation suggests it is leaving the team at the end of this year.

"It is extremely exciting that Moet Hennessy has chosen to join with the McLaren Honda team through Chandon to form a unique, long-term partnership," said McLaren boss Ron Dennis.

"The fit between Chandon and McLaren Honda is a natural one, with both sharing a passion to innovate in whatever we do, combined with a unique style and approach.

"It is a great privilege for everyone at McLaren Honda to partner with Chandon, one of the iconic brands in the prestigious Moet Hennessy portfolio."

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Series Formula 1
Teams McLaren
Article type Breaking news