Celerant new partner for BAR

Lucky Strike B*A*R Honda has today signed a new three-year deal with Celerant Consulting as an official Team Partner. Headquartered in London, Celerant Consulting has an 18-year record of growth through providing quantifiable business results to...

Lucky Strike B*A*R Honda has today signed a new three-year deal with Celerant Consulting as an official Team Partner. Headquartered in London, Celerant Consulting has an 18-year record of growth through providing quantifiable business results to some of the world's leading companies.

Celerant will provide B*A*R Honda with substantial financial support and consulting services in specific operational areas to assist the team in its quest for World Championship success.

Eric Guyader, President, European Operations at Celerant Consulting said, "I'm delighted that celerant has entered into this relationship with B*A*R Honda. We anticipate that by working closely together we can generate outstanding performance and build great relationships with the team and with our clients. It also demonstrates our continuing commitment to motorsport. Celerant already sponsors dynamic young driver James Rossiter."

Nick Fry, B*A*R Honda Chief Executive Officer adds, "We are very pleased to establish a relationship with such a successful company as Celerant. B*A*R Honda and Celerant share the same goal of achieving world class performance in both strategy and operational excellence, to boost performance. We look forward to working with Celerant both on and off the track."

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About this article
Series Formula 1
Drivers Nick Fry