Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?
Aston Martin owner Lawrence Stroll is determined to make the group a billion-dollar business. MARK GALLAGHER analyses his latest play – bringing former McLaren team principal Martin Whitmarsh into the fold
The return of Martin Whitmarsh to Formula 1 is the latest move by Lawrence Stroll to give his investment in Aston Martin – both the car company and the racing team – every chance of success.
Stroll likes heavy hitters with a proven track record. Witness his appointment of former Mercedes-AMG boss Tobias Moers, tasked with reversing Aston Martin’s sales and fortunes on the stock market, and one-time Inter Milan CEO Jefferson Slack as the F1 team’s managing director – commercial and marketing.
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