Grand Prix Beach Party: More Action for Albert Park Think Foster's Australian Grand Prix 2002 and think international glamour, fun, the roar of F1 engines ? and the beach. That's right ? the beach. This year, Gillette Australia is extending its...
Grand Prix Beach Party: More Action for Albert Park
Think Foster's Australian Grand Prix 2002 and think international glamour, fun, the roar of F1 engines ? and the beach. That's right ? the beach. This year, Gillette Australia is extending its involvement with the country's premier annual international sporting event by building a beach at the circuit to provide additional entertainment for the tens of thousands of motorsports fans who will flock to Melbourne's Albert Park, where the excitement begins on Thursday, February 28, and continues until Sunday, March 3.
"Many people will be aware that the beach has been a predominant theme in our Gillette for Women advertising throughout the (Australian) summer and that's where the whole idea began," says Michelle Gallagher, Gillette Australia business manager. "Then we realised we sponsor a significant range of sportsmen and women across a variety of sports, from surf lifesaving to international car racing, and that if we could actually build a beach at the circuit it could become a marvellous stage on which to bring these people and themes together. And that's what we're doing."
The 10-metre by 6-metre beach ? including white sand, umbrellas and deckchairs ? will be a platform for four days of celebrity appearances and informal entertainment that will please families and motorsport fans alike. Full details will be announced next week, but according to Ms Gallagher the line-up will range from Australian racing icon Peter Brock to TV personalities to mime artists and soccer players. "There is literally something for everyone," she said.
Gillette Australia also continues with its popular Gillette Expo, which offers free shaves to guys as well as displays of Gillette merchandise from its business divisions, including Duracell, Braun and the famous MACH3 and Arctic Ice men's grooming range.
Australian Grand Prix Corporation chief executive John Harnden says: "The Grand Prix is all about motor racing, but it's also about family fun, and entertainment for the fans. The Gillette Beach will be a big part of this focus, and will add a new dimension to circuit activity and action."